As local businesses seek innovative ways to stand out in a competitive market, many struggle to find effective solutions. However, the right support can make a significant difference. Australian Community Media (ACM) has announced the return of ACM Connect Plus 2026, a free business event designed to help regional businesses grow and thrive.
What is ACM Connect Plus 2026?
ACM Connect Plus is ACM's flagship regional growth program, aimed at delivering impact through strategy-led marketing, deeper audience insights, and measurable commercial outcomes. The event is a must-attend for local businesses looking to expand their reach and customer base.
Damian Hetherington, ACM's Commercial Director Enterprise, highlighted the opportunities in regional Australia. "Regional Australia is experiencing strong population growth and increased local spending, creating a significant opportunity for businesses that are positioned correctly in their market," he said. "But growth doesn't come from isolated campaigns. It comes from having a clear strategy, consistent presence, and the ability to reach the right audience at the right time. That's exactly what Connect Plus is designed to deliver."
Understanding Regional Business Pressures
As a former small-business owner, Hetherington understands the pressures facing regional operators. "Every business owner is asking the same questions - how do I get more customers, how do I stand out?" he said. "Our role is to remove that complexity and provide a clear, tailored roadmap that drives real outcomes."
A Data-Driven Approach
ACM Connect Plus goes beyond traditional advertising, offering businesses a clear, data-driven pathway to growth across an integrated print and digital ecosystem. "Today's consumers are constantly moving between platforms," Hetherington explained. "The businesses that win are those that show up consistently across multiple touchpoints."
Unlike other media offerings, ACM Connect Plus is built as a partnership model, combining strategic planning, creative execution, and multi-platform delivery into one cohesive program. "At ACM, we don't see ourselves as a supplier - we see ourselves as an extension of our clients' businesses. When they grow, our communities grow," Hetherington said. "That's the mindset behind everything we do."
Event Locations and Registration
ACM Connect Plus 2026 will be delivered across key regional markets including Tamworth, Newcastle, Canberra, Wollongong, Wagga, Albury, Bendigo, Launceston, Warrnambool, and Ballarat. Local businesses will have the opportunity to work one-on-one with ACM media specialists to develop customised campaigns aligned to their growth objectives.
"This isn't about a one-day event," Hetherington emphasised. "It's about walking away with a clear, executable plan that positions your business for sustained growth over the next 12 months - and beyond." Registrations for ACM Connect Plus 2026 are now open at acmrsvp.com.au.
