Woolworths Unveils Premium Cookware Collectible Campaign for Shoppers
Woolworths has elevated its collectibles game to new heights with the launch of an exciting campaign offering premium Fissler stainless steel cookware at no extra cost. This initiative marks a significant upgrade from previous collectibles like Ooshies and Bricks, positioning it as potentially the supermarket's most high-quality offering yet.
How to Earn Free Cookware Through Everyday Shopping
The campaign, which launches on 18 March 2026 and runs until 7 July 2026, allows shoppers to earn credits toward a six-piece Fissler cookware set simply by purchasing their regular household groceries. Woolworths expects to distribute more than two million products during the promotion period.
Key steps to participate include:
- Shop & scan: Earn one Cookware Credit for every $20 spent in a single transaction by scanning your Everyday Rewards card in-store or online.
- Bonus credits: Additional offers on participating items will be available both online and in-store to help shoppers accumulate credits faster.
- Track progress: Members can monitor their credit balance instantly at the bottom of receipts or via the Everyday Rewards app.
- Flexible rewards: A "Credits + Pay" option enables members to use credits for 50% off the cookware range if they wish to complete their set sooner.
Premium Fissler Cookware Collection Details
The exclusive Fissler collection features six high-quality items designed to enhance home cooking. All pieces are suitable for various cooktops, including induction and electric.
The set includes:
- Fissler 20cm Frying Pan: A versatile kitchen essential, oven-safe up to 230°C.
- Fissler 16cm Saucepan: Ideal for sauces, boiling eggs, or reheating small batches.
- Fissler 28cm Wok: High-capacity wok perfect for family stir-fries on all stovetops.
- Fissler 24cm Casserole with Lid: Heavy-duty piece with sturdy handles for easy transfer from stovetop to oven.
- Fissler 28cm Frying Pan (Uncoated): Professional-grade stainless steel for crispy, well-seared food.
- Fissler Turner: Multi-tasking kitchen tool designed to complement the range.
Fissler, a premier German brand established in 1845, is renowned for its durable and functional cookware. The products feature premium 18/10 stainless steel, often with 90% recycled material, and include energy-efficient Cookstar bases for excellent heat distribution.
Research Highlights Demand for Quality Cookware
New research commissioned by Woolworths reveals that 84% of Australians believe the quality of cooking tools directly impacts their final dishes. Additionally, 42% view quality cookware as an important 'adulting' milestone, though cost prevents one in five people from replacing their cookware within the past three years.
Robert Glenn, Head of Collectibles at Woolworths, stated, "We are always looking at how we can give our customers more value when they shop with us. With fresh food at the heart of our offer, what better way to help our customers than with free, quality cookware to bring their home cooked meals to life."
Hayden Quinn, Celebrity Cook and Woolworths ambassador, added, "As someone who spends a lot of time in the kitchen, I know first hand the difference it makes when you're using high quality cookware. It's a game-changer that Woolies is now giving customers the chance to own this level of quality, with stainless steel products, for free."
This campaign represents a strategic move by Woolworths to enhance customer loyalty and provide tangible value through its collectibles program, leveraging the appeal of premium kitchenware to engage shoppers across Australia.
