Kitchenware has become the new status symbol. Somewhere between the rise of little treat culture and the explosion of Sunday meal prep TikToks, people stopped hiding their frying pans in cupboards and started displaying them proudly on stovetops like art pieces. And no brand has mastered that trend quite like Our Place.
The cookware label exploded online thanks to its famously photogenic Always Pan, a sleek ceramic non-stick pan that quickly became one of the most recognisable kitchen products on the internet. Now everyone from exhausted parents to aspiring home chefs was posting perfectly golden eggs and aesthetically arranged dumplings as though they had been recruited into a very stylish cooking cult.
But the obsession is not just about appearances. Fans swear by the toxin-free ceramic coating, the clever multi-use functionality, and the fact the cookware somehow makes cooking dinner feel marginally less depressing after a long workday. Our Place arrived looking like the kitchen equivalent of a fashion brand.
Now the company's EOFY sale has landed with up to 40 per cent off sitewide, marking some of the best prices shoppers will see all year. For Aussies who have spent months eyeing off the Always Pan through social media ads while whispering maybe one day, this is that day.
Always Pan 2.0 and Wonder Oven Deals
Leading the sale is the fan favourite Always Pan 2.0, now reduced by $75. Designed as a 10-in-1 pan, it can saute, steam, boil, fry and crisp, cutting down the need for multiple pans cluttering the kitchen. It is the kind of product people buy thinking they will casually cook more vegetables, then suddenly find themselves plating yoghurt bowls like a food stylist.
Then there is the Wonder Oven, the brand's impossibly chic answer to the ugly air fryer epidemic currently taking over kitchens everywhere. The compact appliance combines six cooking functions including air frying, baking and steam infusion, while somehow still looking like something out of an Architectural Digest home tour.
The sale also includes major discounts on the larger cookware bundles, including the Titanium Pro Cookware Set and the Always Pan Trio, both designed for shoppers ready to fully commit to their organised adult with matching cookware era. Because while no cookware can magically transform someone into a Michelin-star chef overnight, there is something undeniably motivating about cooking with products that feel beautiful to use. Especially when they are finally on sale.
Best Our Place EOFY Deals to Shop Now
- Always Pan 2.0, was $250, now $175
- Wonder Oven, was $289, now $199
- Titanium Pro Cookware Set (10-piece), was $1,150 value, now $699
- Titanium Pro Cookware + Bakeware Set (15-piece), was $1,635 value, now $815
- Titanium Pro Always Pan Trio (9-piece), was $880 value, now $625
- Always Pan Trio (10-piece), was $740 value, now $499
- Baker's Bundle (5-piece), was $325, now $275
