Savvy Australian shoppers are getting a head start on their Christmas shopping, leveraging Black Friday sales to secure significant savings. The standout product flying off virtual shelves is Amazon's latest Kindle, particularly in its trendy matcha green colour.
The Hottest Black Friday Purchase
Amazon's 2024 Kindle release has become the must-have item, with its distinctive matcha colourway capturing shopper attention nationwide. The device boasts an impressive 4.6-star rating from over 16,000 reviews, validating its popularity among Australian consumers.
During the Black Friday sales period, the price has dropped to under $170, representing a 15 percent discount. Marketed as the lightest and most compact Kindle available, it features a glare-free display and extended battery life, making it the perfect gift for book lovers.
Shopper Reactions and Gift Trends
Customer reviews reveal that many purchasers are buying the matcha-coloured device as gifts for female friends and family members. One satisfied shopper commented, "If you need a way to really make your wife happy — this Kindle is your new best friend."
Another convert shared, "Never thought I'd be a kindle girl but here I am fully converted!" This sentiment echoes across numerous reviews, highlighting the device's appeal even to those previously hesitant about e-readers.
Additional Gift Ideas with Rave Reviews
T2 Tea French Earl Grey Black Tea - $34
This crowd-favourite tea comes in a beautiful lilac tin containing 25 teabags. The flavour profile combines sweet, fruity notes with a touch of bergamot, perfect for a mid-morning energy boost.
L'Occitane Almond Beauty Collection Gift Set - $109
Over 50 shoppers have purchased this self-care gift set this month alone. It includes three of L'Occitane's almond treats: the viral shower gel, body oil, and hand cream, all delivering hydration with a gorgeous scent of almond and shea butter.
Le Creuset Stoneware Butter Bell - was $75 now $60
This five-star rated kitchen essential in classic Azure Blue keeps butter at the ideal temperature without refrigeration. Described as "perfect" by shoppers, it's currently 20 percent off at Amazon Australia.
Stanley IceFlow 2.0 Flip Straw Tumbler - was $70 now $65
The trending rose quartz Stanley cup is marked down by 7 percent. With its generous size and stainless steel construction, it maintains drink temperature for hours, making it an ideal festive season purchase.
These carefully curated gift options demonstrate how Australian consumers are strategically using Black Friday deals to complete their Christmas shopping while maximising savings.
