Australian shoppers waiting for the festive sales season to begin have received an early gift. Iconic heritage brand JAG has launched a major pre-Christmas sale, slashing prices on summer essentials across fashion, beauty, homewares, and tech.
Massive Discounts on Summer Wardrobe Staples
The homegrown label has discounted many of its most popular items, with savings of up to 50 per cent. The sale includes sought-after matching sets seen on social media, relaxed everyday wear, and perfect party outfits. From bright prints to classic stripes, there's something for every summer occasion.
A standout is the perfect red dress for Christmas Day festivities. The Sara Linen Midi Dress, crafted from 100 per cent linen with a relaxed fit, has been reduced from $180 to just $129. Pair it with strappy sandals for an effortless holiday look.
Top Picks from the JAG Sale
We've rounded up the best deals that offer serious style without breaking the bank.
Camron Denim Mid Rise Short, now $79: A summer wardrobe essential, these denim shorts are slightly longer, sitting about an inch above the knee. Perfect for the beach, weekends, or even styled for work, they're down from $120. The classic blue wash pairs easily with colours like cream and olive green.
Wave Linen Shirt and Short Set, from $99: This matching set in a breathable linen fabric solves the 'what to wear' dilemma. The fun red multi-print adds a pop of colour, and the pieces can be worn together or separately—team the shirt with jeans or the shorts with a simple tank.
Aston Short Sleeve Tee, now $49: This premium cotton blend t-shirt, reduced from $80, is a steal. Its relaxed fit makes it ideal for tucking into denim, skirts, or shorts all season long. Available in multiple colours, with navy being a favourite.
Canvas Utility Shirt Dress, now $129: Tired of office trousers? This utility-style shirt dress offers a polished yet comfortable alternative for the workplace. It features a relaxed cut and a removable waist tie for a defined silhouette.
Seahorse Linen Pull On Pant, now $129: These versatile wide-leg pants, down from $200, are made from 100 per cent linen. With subtle stitch detailing and a rope-like waist tie, they easily transition from pilates to brunch. Style them with an oversized tee and thongs.
An Early Start to Festive Shopping
This early sale move by JAG signals a competitive retail period, allowing savvy shoppers to snag premium Australian fashion at significant discounts well before Boxing Day. With a focus on quality natural fabrics like linen and cotton, the sale highlights key summer trends: ease, comfort, and versatile style.
For those looking to update their wardrobe with timeless pieces, now is the time to explore these epic discounts from one of Australia's beloved heritage brands.
