Membership Outshines Messaging for Brand Loyalty
Forget clever slogans. Expert Lanna Hill reveals why a sense of belonging through membership is the ultimate driver of customer loyalty for Australian brands. Discover the strategy.
Category : Search result: brand loyalty
Rhode Beauty Brand Launches in Australia at MECCA
The global beauty sensation Rhode, founded by Hailey Bieber, is finally launching in Australia and New Zealand. Shop the viral skincare and lip products exclusively at MECCA from February 12.
Motto Fashions debuts new collection with Jelena Dokic
Australian brand Motto Fashions launches its 'Movement' collection on January 19, with tennis star Jelena Dokic as ambassador. The line focuses on structured, flattering pieces for confident women.
Lachie Neale's scandal could hit earnings and reputation
AFL star Lachie Neale faces a major reputational and financial crisis following his marriage breakdown. Brand experts warn sponsorships are at risk as he tries to salvage his 'family-man' image. Read the full analysis.
Aussie Sisters' Mustard Made Brand Conquers Global Organisation
Discover how sisters Becca and Jess Stern turned colourful vintage lockers into a global lifestyle brand, loved by celebrities and helping Australians organise with style in 2026.
July Luggage New Year Sale: Save Up to $240
Australian luggage brand July is running a limited-time New Year bundle offer. Shoppers can save up to $240 on stylish, durable suitcases designed for the modern traveller. Act before January 5.
Poss & Soss: Aussie Kidswear Brand Grows 45% Monthly
Discover Poss & Soss, the Sydney-based children's clothing brand created by parents Tom and Simona. Featuring durable, whimsical designs, the label is experiencing rapid growth. Shop the new collection now.
Big Brands Hit Bottom in 2025 Reputation Rankings
Australia's 2025 Corporate Reputation Index reveals stunning falls for major companies. Discover which brands lost trust and the costly reasons why. Read the full analysis.
Aussie Pet Brand Michu Sells 6 Million Bags of Cat Litter
Australian pet brand Michu is a runaway success, selling over six million bags of its plant-based tofu cat litter. Discover the sustainable products winning over cat owners nationwide.
Two killed in separate WA Wheatbelt car crashes
Two men have died in separate car crashes near Gingin in WA's Wheatbelt over the weekend. Police are investigating and urge witnesses with dashcam footage to come forward.
Girl, 13, Airlifted After Brand Highway Rollover
A 13-year-old girl is in a serious condition after a Toyota Hilux rollover on the Brand Highway near Bookara. Emergency services rushed to the scene. Read the latest details.
Man, 35, dies in Brand Highway crash near Gingin
A 35-year-old man has died after his car left the road and hit a tree on Brand Highway near Gingin. Police are appealing for witnesses and dashcam footage.
Tammy Hembrow shuts down Saski Collection activewear
Fitness influencer Tammy Hembrow announces the closure of her activewear label Saski Collection after eight years, making way for new ventures. Read her emotional farewell.
2025's Reputation Wreckers: Brands That Failed Australia
From Optus's 000 failure to Qantas's data breach, 2025 saw major Australian brands destroy trust. A communication expert analyses the costly lessons.
UWA hires student creators to boost brand appeal
The University of Western Australia is partnering with student content creators to promote a more modern and accessible image, moving away from its perceived elitism.
TV Hosts' Secret: The Comfortable Aussie Heel Brand
Sunrise and Morning Show presenters reveal their go-to brand for stylish yet comfortable heels. Discover why Lana Wilkinson shoes are a wardrobe staple for red carpet glamour.
Flight Centre's New World360 Rewards Program Launches
Flight Centre's new World360 Rewards program lets Aussie travellers earn points on all travel bookings. Join free and unlock bonus offers. Start earning today!
Authentic Inclusion Builds Trust in Australian Brands
Discover how embedding genuine diversity and inclusion into brand DNA, not just campaigns, builds consumer trust in multicultural Australia. Learn from industry leaders.
Flight Centre rewards: 20M points earned in 24 hours
Flight Centre's new World360 Rewards program sees Australians earn over 20 million points in its first day. Discover how to triple-dip on travel rewards.
Flight Centre rewards launch hits 20m points
Flight Centre's World360 Rewards sees Australians earn over 20 million points in 24 hours. Discover how to triple-dip on travel rewards and unlock your next holiday.
Flight Centre Rewards Earn 20M Points in Day One
Flight Centre's new World360 Rewards program sees Australians earn over 20 million points in first 24 hours. Discover how to triple-dip on travel rewards.
Mister Zimi's Sunburst Collection: Summer Style
Discover Mister Zimi's vibrant Sunburst collection, featuring joyful summer dresses. Get the latest on popular styles and a huge Black Friday sale with up to 70% off.
Aerre Fragrances Black Friday: Save 40% on Dupes
Australian fragrance brand Aerre offers up to 40% off luxury-inspired scents this Black Friday. Get Baccarat Rouge and Tom Ford dupes from just $27. Shop now!
Black Friday: Top 7 Australian Fashion Deals
Don't miss these incredible Black Friday deals from top Australian fashion brands like Faithfull the Brand and TJ Swim. Save up to 30% on best-sellers. Shop now!
One Nation Voters Change Political Allegiance in 2025
New research reveals One Nation voters are shifting support to other parties, reshaping Australia's political dynamics. Discover what's driving this change and its implications.
Bushfire shuts Brand Highway near Gingin
A fast-moving bushfire has closed Brand Highway north of Gingin. A Watch and Act warning is in place for parts of Moore River National Park. Residents urged to leave now.
LSKD Perth opening draws massive crowds to Claremont
Queensland activewear brand LSKD proved its Western Australian popularity with massive queues at its Claremont Quarter store opening. Discover the exclusive deals that attracted thousands.
Toddler Skincare Trend Sparks Australian Outrage
7NEWS reporter Jerrie Demasi critiques the new Rini toddler skincare brand, questioning why children need beauty routines before learning basic life skills.
Aussie Beauty Brand BodyBlendz Launches Major Sale
Australian beauty brand BodyBlendz launches a huge sale on its viral anti-cellulite lotion and best-selling scrubs. Save now on products that have sold over 100,000 units globally.
The Sun Surf Brand's 50% Revenue Surge
Australian surf company The Sun rides massive growth wave with 50% revenue increase, expanding from local markets to international success through authentic branding and community focus.
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