AFL Origin's Triumphant Return Electrifies West Australia with Record-Breaking Audience
The revival of the fierce state-versus-state AFL Origin rivalry has ignited an unprecedented wave of enthusiasm across Western Australia, with television viewership numbers shattering previous records and streaming figures reaching astronomical heights. The highly anticipated sold-out clash at Optus Stadium on Saturday captivated a staggering audience, underscoring the deep-seated passion Sandgropers hold for this iconic football spectacle.
Viewership Numbers Skyrocket Beyond Expectations
An astonishing 367,000 West Australians tuned in to watch the historic match broadcast on Seven and 7Plus Sport, with a total television audience of 173,000 viewers. This remarkable figure represents a monumental 132 percent increase compared to last year's regular season average and a 29 percent surge over the finals average. The return of AFL Origin after decades brought some of the game's biggest stars back to the field, representing Western Australia and Victoria in a clash that resonated powerfully with fans.
Streaming viewership experienced an even more dramatic rise, with over 43,000 viewers watching the game on 7Plus Sport. This number marks an extraordinary 682 percent increase on the 2025 season average, establishing it as the highest streaming audience in WA for any match other than last year's AFL grand final. The digital engagement highlights a significant shift in how audiences are consuming live sports content.
On-Field Drama and Celebratory Atmosphere
On the field, the action was equally compelling. Greater Western Sydney defender Lachie Ash earned best afield honours for Victoria, while his Giants teammate Jesse Hogan was named Western Australia's best player, thrilling the parochial crowd of 58,141 at Optus Stadium with five goals. Hogan's performance earned him the prestigious Graham Moss Medal, adding to the celebratory atmosphere that enveloped the stadium.
The national audience was equally captivated, with almost two million people tuning into Seven, 7mate, and 7plus across the country. Victoria prevailed by 24 points in a match that drew an average national audience of 843,000, outperforming last year's regular season by 51 percent. The star-studded commentary team, featuring Brian Taylor, James Brayshaw, Kane Cornes, Luke Hodge, and Abbey Holmes, alongside 7News Perth's Ryan Daniels and West Coast great Nic Naitanui on the boundary, enhanced the viewing experience.
Media Coverage and Community Impact
Seven West Media WA Chief Executive Officer Maryna Fewster expressed immense pride in the event's success. "AFL Origin's return was extraordinary and a proud moment for Western Australia," she stated. "Big sporting moments like this unite our community in a way few things can - and across Seven, The West Australian, PerthNow and Triple M, our teams worked together to bring that pride and passion to audiences right across the country. It demonstrates the strength of our platforms and our deep connection to WA."
The comprehensive media coverage began with a special live broadcast of Origin Countdown on Thursday, featuring Victorian superstar Nick Daicos, West Coast gun Harley Reid, and Eagles great Ben Cousins, effectively building anticipation and kicking off the festivities.
Looking Ahead to the 2026 AFL Season
Following the overwhelming success of AFL Origin's return, players from both Victoria and Western Australia will now rejoin their respective clubs to continue pre-season preparations. With just over two weeks remaining until Opening Round, the excitement is palpable. Fresh off coaching WA, Dean Cox's Sydney Swans are set to host Carlton in a blockbuster clash at the SCG on Thursday, March 5, where new recruit Charlie Curnow will face his former side for the first time.
The 2026 AFL season promises to deliver more thrilling action, with all matches broadcast live and free on Seven and 7Plus. The resurgence of AFL Origin has not only rekindled state rivalries but also demonstrated the enduring appeal of Australian rules football, setting a high bar for the upcoming season and reinforcing the sport's cultural significance in Western Australia.
