In a move shaking up the local political landscape, former City of Greater Geelong mayor Trent Sullivan has officially thrown his hat into the ring for Liberal Party pre-selection in the key Victorian seat of South Barwon.
A Bid for State Parliament
Trent Sullivan, who served as Geelong's mayor from 2022 to 2023, confirmed his candidacy this week. He is vying to become the Liberal candidate for the electorate of South Barwon, a marginal seat currently held by Labor's Darren Cheeseman. The next Victorian state election is scheduled for November 2026.
Sullivan's entry sets the stage for a competitive pre-selection contest. He will face off against local barrister Michael Gorton, who is also seeking the Liberal nomination. The party's pre-selection process is expected to be a closely watched affair, with the outcome crucial for their chances of reclaiming the seat.
Political Experience and Local Focus
During his time as mayor, Sullivan was a prominent figure in Geelong's civic life. His tenure coincided with significant debates over the city's development and future. He has framed his state campaign around core issues affecting the region.
The candidate has pinpointed cost-of-living pressures, community safety, and healthcare as his primary concerns. In statements, Sullivan emphasised his deep local connections and understanding of the challenges facing families and businesses in the South Barwon area. He argues that his experience in local government provides him with the practical knowledge needed to advocate effectively in Spring Street.
"Having served as mayor, I understand the issues that matter most to our community," Sullivan stated. "From managing household budgets to ensuring our streets are safe and our hospitals are well-funded, I am ready to take that fight to the State Parliament."
The Battle for a Bellwether Seat
The South Barwon electorate is widely viewed as a bellwether seat, often reflecting the broader political mood in Victoria. It has changed hands between the Labor and Liberal parties several times in recent decades, making it a prime target for both sides of politics.
The incumbent, Labor's Darren Cheeseman, has held the seat since 2018. Winning South Barwon is considered essential for the Liberal Party's hopes of making significant gains at the next state election. A compelling local candidate is seen as key to challenging the sitting member.
The Liberal Party's pre-selection committee will now assess the candidates. The process will involve interviews and a vote by local party members. The successful nominee will then begin the long campaign to unseat Cheeseman in the 2026 poll.
Political analysts suggest Sullivan's name recognition from his mayoral role could be an advantage, but he will need to secure strong support from the local party membership. The result of this pre-selection battle will be a major indicator of the Liberal Party's strategy and prospects in the Geelong region.
