Business is reportedly booming along Glenelg's iconic Jetty Road this summer, despite a wave of criticism directed at the local council's controversial street upgrade project. Holdfast Bay Mayor Amanda Wilson has launched a strong defence of the works, labelling negative press as "extremely detrimental and unfair."
Mayor Hits Back at 'Unfair' Criticism
Mayor Amanda Wilson did not hold back in her support for the council's vision to overhaul the popular precinct. She argued that persistent negative coverage was damaging to the local community and the traders who are now, according to reports, enjoying a successful summer trading period. The comments were made in early January 2026, as the peak season got into full swing.
Wilson's stance is clear: the council's investment in Jetty Road is a long-term play for the area's vitality, and short-term disruption should not overshadow the ultimate benefits. She believes the project, aimed at revitalising the precinct, is now bearing fruit for the very businesses it was designed to support.
Traders Bank a Bumper Season
On the ground, the narrative from many shop owners and operators is positive. Reports indicate that traders are experiencing a "dream summer" with customer numbers and sales exceeding expectations. This surge in trade comes after a period of significant disruption caused by the construction and upgrade works, which had previously drawn complaints from some businesses and residents about access and noise.
The contrast between the past disruption and the current boom is stark. Where once there were fences and excavators, there are now bustling footpaths and busy cafes. The successful season is being seen by proponents of the upgrade as a vindication of the council's strategy to enhance the street's appeal and functionality.
A Precinct Transformed
The Jetty Road upgrades were a substantial council bid to transform the well-known strip. While the exact details of the works were a point of contention, the goal was always to modernise the area and improve the experience for visitors and locals alike. The council's Facebook page, under the City of Holdfast Bay, even shared photos highlighting the renewed streetscape.
The current summer trade boom suggests that any initial pain may be giving way to significant gain. The key question now is whether this summer's success is a one-off peak or the beginning of a sustained uplift for Jetty Road traders. For Mayor Wilson and the Holdfast Bay Council, the strong sales figures are the most powerful argument against the project's detractors.
As the summer of 2026 continues, all eyes will be on whether the positive momentum on one of Adelaide's most famous streets can be maintained, solidifying the upgrades as a long-term success story for local business and the community.
