East Coast furniture retailer MCM House has officially launched its first Western Australian showroom in the stylish suburb of Claremont, marking a significant expansion for the brand.
Celebrity Guests and Festive Atmosphere
The grand opening event on November 25, 2025 attracted a who's who of Perth's social and creative scenes. Notable attendees included Bailey Banfield and Nic Naitanui from the AFL, along with television personalities Irena and Locky Gilbert.
Guests enjoyed live musical performances by Harro Kennedy while sipping on limoncello spritz cocktails and indulging in canapés and tiramisu prepared by popular local caterer Mi Scusi.
Brand Expansion and Design Philosophy
Founded in 2010, MCM House now operates eight locations across Australia with this new Claremont addition joining seven existing showrooms in Queensland, New South Wales, and Victoria.
The Claremont space showcases the signature aesthetic of founder Charles Hinckfuss, who attended the opening with business partner Nathan Doggett. Hinckfuss is renowned for his refined yet relaxed approach to design that celebrates coastal-inspired living.
What This Means for Perth's Design Scene
The arrival of MCM House brings high-quality furniture pieces that embody the relaxed Aussie lifestyle directly to Western Australian consumers. The brand's expansion represents growing recognition of Perth's importance in the Australian interior design market.
Local architects, stylists, and design enthusiasts now have direct access to MCM House's curated collections, previously only available on the East Coast.
