Soul Origin Unveils Tiger Buns in New Winter Menu Launch
As the chill of winter sets in and evenings grow darker, Australians are increasingly drawn to convenient and satisfying fast food options. In response, the popular fresh food brand Soul Origin is rolling out a new addition to its menu that promises to warm up taste buds across the nation. The Tiger Buns have officially arrived in stores, bringing a burst of flavour and texture to the winter season.
A Tasty New Arrival with Three Flavourful Options
Known for their unique crispy-on-the-outside, soft-on-the-inside texture, the Tiger Buns introduce three exciting new flavours to Soul Origin's lineup. Fans can now choose from Spicy Crunchy Chicken, Crunchy Chicken & Cheese, and BBQ Steak. Each option is described as juicy, tender, and packed with robust flavours, designed to tantalise the palate and provide a hearty meal during the cooler months.
With the weather cooling down, there is no better time to treat yourself to something quick, healthy, and delicious, making these buns a timely addition to Soul Origin's offerings.
Rugby League Star Jarome Luai Fronts the Campaign
To celebrate the launch, Soul Origin has partnered with Rugby League star Jarome Luai for a vibrant new marketing campaign. Luai, a long-time customer of the brand, expressed his enthusiasm for the Tiger Buns, noting their big flavour and satisfying crunch. "When I heard about the Tiger Bun, it just made sense. Big flavour, heaps of crunch, it's my kind of feed," he said in a statement.
Soul Origin's managing director, Hao Quach, highlighted the synergy between Luai's personality and the brand's bold flavours. "We are so excited to reveal our partnership with Jarome Luai for our SO Tiger Bun campaign and know this partnership will bring the right energy and aligns perfectly with our vibrant, bold flavours that Jarome has expressed he already loves!" Quach explained.
Affordable and Accessible Across the Nation
Soul Origin is renowned for its commitment to fresh ingredients, tasty recipes, and accessible price points, catering to on-the-go consumers. The SO Tiger Bun range maintains this ethos, delivering the beloved "soft meets crunch" texture that Australians adore. Each bun is priced at just $12.50, available both in-store and through Soul Origin's first-ever drive-thru service, enhancing convenience for customers.
The brand emphasises culinary creativity and bold flavours, aiming to provide meals that are not only delicious and flavour-packed but also leave customers feeling nourished and energised. With three distinct flavours up for grabs, the Tiger Buns are expected to be in high demand, offering a mix of quality ingredients and mouth-watering options like Crunchy Chicken and Cheese and BBQ Steak.
The Tiger Buns are now available in all Soul Origin stores nationwide as of today, April 16, marking a significant expansion of the menu as winter approaches. This launch underscores Soul Origin's dedication to innovation and customer satisfaction, blending fresh food with exciting new tastes to meet the evolving needs of Australian diners.
