Red Rooster Unveils Parmi Burger Range: A New Take on Aussie Pub Classics
Craving a classic Australian pub meal but don't want to visit your local? Red Rooster has the solution with its newly launched Parmi Burger and entire Parmi range, offering a familiar taste with a unique twist.
Introducing the Parmi Burger
The star of the show is the Parmi Burger, featuring two golden fried chicken tenders, a slice of melty cheese, a generous smothering of Red Rooster's new Napoletana sauce, and an extra hit of cheesiness with their special smoky cheese sauce. This reimagined Aussie classic is designed as the perfect post-work reward or midday pick-me-up, promising to satisfy cravings beyond just lunch breaks.
Launching Today with Full Range
Available in stores from February 25, the Parmi range allows customers to grab and go their favourite meal without the wait at a pub. But it's not just about the burger—Red Rooster has launched an entire mouth-watering range dedicated to the Parmi, including the Parmi Rippa and Parmi Loaded Chips, perfect for any occasion or craving.
CEO Insights on Australian Comfort Food
Sam Bragg, CEO of Red Rooster, explained that the range taps into something Australians genuinely love. "The Parmi is one of those meals that just feels familiar to Australians—it's comfort food, plain and simple," said Bragg. "We wanted to keep everything people love about a pub classic, but make it easier to enjoy any night of the week. It's the pub in your hand, done the Red Rooster way."
Family-Friendly Options Included
Even the little ones haven't been forgotten, with the Parmi Kids Cheeseburger perfect for children to join in on the action. Whether you call it 'Parmi' or 'Parma,' Red Rooster aims to change the game with this new offering.
Perfect for Any Time of Day
From a post-9-to-5 feed to an on-the-go quick dinner or just a midday snack, the Parmi Range is set to have everyone's mouths drooling. Available now via the Reds Exclusive menu, it's time to see if it lives up to the Aussie cult standard.
