Geelong's trendy Newtown precinct is buzzing with excitement as the beloved Newfolk Cafe undergoes a remarkable transformation under new ownership. Local entrepreneur Sam Seitz has taken the reins, injecting fresh energy and innovative ideas into this popular neighbourhood spot.
A Fresh Vision for a Community Favourite
Sam Seitz, who officially acquired the cafe in late 2023, is building on the strong foundation established by previous owners Tom and Esther Gorman. Rather than completely reinventing the wheel, Seitz is enhancing what made Newfolk special while adding his own unique touch.
"I fell in love with Newfolk's existing charm and community spirit," Seitz explains. "My goal isn't to change everything, but to elevate the experience while maintaining that warm, welcoming atmosphere that locals have come to adore."
What's New at Newfolk?
The revitalised cafe introduces several exciting changes that are already generating positive feedback from regulars:
- Expanded menu featuring innovative breakfast and lunch options alongside classic favourites
- Enhanced coffee program with premium local roasts and skilled baristas
- Refreshed interior that maintains the cafe's cozy charm while feeling brighter and more contemporary
- Extended opening hours to better serve the community throughout the day
Building on a Strong Foundation
Seitz acknowledges the incredible work of the previous owners, who established Newfolk as a go-to destination for quality coffee and delicious food. The cafe's reputation for excellent service and community connection remains central to his vision.
"Tom and Esther created something truly special here," Seitz notes. "I'm honoured to continue their legacy while putting my own stamp on the business. We're keeping the best elements and introducing new touches that reflect evolving tastes."
A Welcoming Space for All
The renewed Newfolk Cafe continues to serve as a community hub where locals can gather, work, or simply enjoy a moment of peace with excellent coffee. The welcoming atmosphere that made the cafe popular remains intact, now complemented by Seitz's passion for creating memorable experiences.
Whether you're a long-time Newfolk regular or discovering this Newtown gem for the first time, there's never been a better time to experience the revitalised energy and warm hospitality under Sam Seitz's leadership.
The cafe's transformation demonstrates how thoughtful ownership changes can breathe new life into beloved local establishments while honouring their original spirit.
