Japanese-Style Lager Mr Matsumoto Unveiled at Perth Launch Event
Perth's culinary scene was abuzz as food enthusiasts and social media influencers gathered to be among the first to taste a new Japanese-style lager, Mr Matsumoto. The beer, brewed in Western Australia, pays homage to Broome's historic Japanese pearl divers and was officially launched at an exclusive event held at Tigerfish in Cottesloe.
Celebrity Chef Shannon Bennett Curates Special Menu
The launch was elevated by the presence of culinary icon Shannon Bennett, renowned for his work at Chris Hemsworth's favourite restaurant, Feu in Byron Bay. Bennett collaborated with Tigerfish's executive chef, Stephen Ryu, to design a series of bespoke dishes inspired by the lager's Japanese heritage. The curated menu perfectly complemented the crisp and refreshing characteristics of the new beverage, creating a unique dining experience for attendees.
Good Drinks Australia Excited About Market Addition
John Hoedemaker, managing director of Good Drinks Australia, expressed his enthusiasm for introducing Mr Matsumoto to the Australian market. "There's nothing like it available here—a crisp Japanese-style lager with all the qualities you'd expect from a Japanese import, but it's proudly made right here in WA," he stated. Hoedemaker highlighted the beer as a significant addition to the lager-loving Australian market, emphasizing its local production and authentic Japanese style.
Event Attracts Perth's Influential Figures
The launch event drew a notable crowd, including:
- Olympian Brianna Throssell and Karen Hughes
- Locky and Irena Gilbert
- Sam and Teagan Rybka
- Kate Maher and Remi Lane
- Rob Harris and Anny Ginbey
- Brooklyn Metropolis
These guests mingled and enjoyed the new lager, contributing to the vibrant atmosphere of the evening. The event showcased how Mr Matsumoto aims to blend Japanese brewing traditions with Western Australian craftsmanship, offering a novel option for beer connoisseurs and casual drinkers alike.
