The beauty world's obsession with glossy, hydrated lips shows no sign of slowing down, and now Rimmel London is leaning fully into the trend with a deliciously wearable twist.
New Latte-Inspired Shades
The new latte-inspired shades of Rimmel London Oh My Gloss! Butter Me Up Lip Balms are a buttery hybrid that sits somewhere between skincare, gloss and lip balm, all wrapped up in a sleek squeeze tube you will want to carry around. Already a cult favourite among gloss lovers, the latest drop introduces three new shades inspired by cafe classics: Cappuccino (#007), Pumpkin Spice (#008) and Chai (#006).
These shades include soft brown nudes, warm cinnamon tones and glossy caramel tints that make lips look instantly smoother and fuller without the heavy feel of a traditional gloss.
Mocha Makeup Trend
At the centre of the launch is Cappuccino, a rich neutral brown that taps directly into the season's mocha makeup trend. It delivers that effortless 'your lips but better' finish currently dominating TikTok beauty routines and celebrity makeup looks alike.
But unlike many trendy lip products that look good for approximately 12 minutes before leaving lips dry and flaky, Oh My Gloss! Butter Me Up is designed to work harder. The formula contains five per cent squalane alongside peptides, avocado butter and hyaluronic acid, creating a lip treatment that feels more skincare-focused than cosmetic.
Consumer Testing Results
According to consumer testing, 91 per cent of users agreed lips felt smoother after application, while 95 per cent said lips felt nourished after seven days of use.
Texture and Application
Texture-wise, this is where the product really wins. The balm melts onto lips with an ultra-cushiony finish that feels silky rather than sticky, leaving behind a sheer glossy tint that catches the light beautifully. The slanted applicator also makes touch-ups surprisingly easy on the go, whether you are in the office lift, the back of an Uber or pretending to answer emails while reapplying in a cafe mirror.
Discount and Availability
Another reason beauty fans are stocking up is the price. Right now, both the Oh My Gloss! Butter Me Up range and the iconic Rimmel London Lasting Finish Lip Liner in Cappuccino are 50 per cent off at Chemist Warehouse until 27 May. That takes the Oh My Gloss! Butter Me Up Lip Butter down to $12.97, while the matching Cappuccino lip liner is currently $6.47. Together, they create the kind of soft brown lip combo usually associated with makeup artists and luxury beauty counters, except this one costs less than $20.
The Cappuccino liner deserves its own moment, too. With more than 900 reviews and a strong 4.4-star rating, the creamy pencil has become one of those affordable beauty staples that makeup lovers repurchase repeatedly. Paired with the glossy butter balm layered on top, it creates a fuller-looking lip effect without the effort of a complicated routine.
Wearability and Scent
The bigger appeal, though, is how wearable the entire collection feels. These are the kinds of shades you throw on before a Pilates class, a work meeting, brunch or a last-minute dinner plan and somehow still look polished. The soft vanilla scent also adds a nostalgic touch that makes reapplying weirdly addictive.
Affordable beauty products rarely manage to tick every box at once, but this launch comes close. Hydrating, glossy, trend-driven and budget-friendly.
