In the world of moisturisers, few products have garnered as much acclaim and a dedicated following as Go-To's Very Luxe Face Cream. Originally launched in April 2023, this rich, anti-aging moisturiser represented a significant shift from the brand's traditional, more affordable peach-coloured offerings. To this day, it remains one of Go-To's top-selling items, celebrated for its effectiveness and premium appeal.
Expansion of the Very Luxe Lineup
As of March 10, what began with a single bestselling moisturiser has evolved into a comprehensive range of skin-changing products. Go-To Skincare has expanded its Very Luxe lineup to include three new siblings, all designed to firm, lift, restore, and plump the skin. This expansion marks a strategic move to cater to the growing demand for high-performance skincare solutions.
New Products in the Collection
The new Very Luxe lineup now features a diverse array of treatments, each with specific benefits:
- Very Luxe Lifting Mask ($20): A 10-minute wondermask that delivers noticeable lifting, firming, plumping, and fast hydration, making it an ideal quick fix for tired skin.
- Very Luxe Lips ($41): A unique mask-balm hybrid that smooths and softens lips, providing intense moisture and repair for chapped or dry areas.
- Very Luxe Repair Mask ($50): Previously known as The Repair Shop, this nourishing barrier-repair treatment is clinically proven to increase skin hydration by an impressive 164 per cent, based on a study of 33 women.
- Very Luxe Face Cream ($79): The original deeply replenishing formula, clinically proven to reduce fine lines and wrinkles while improving skin elasticity, as shown in a 12-week trial with 30 participants.
Design and Philosophy
Designed to work seamlessly with Go-To's existing essentials, the Very Luxe range offers a premium upgrade that stays true to the brand's skin-first philosophy. Created with mature skin in mind, these products focus on key concerns such as barrier repair, firmness, lifting, and hydration. By combining clinically-proven ingredients with best-in-class formulations, Very Luxe promises immediate results alongside long-term skin benefits.
Personal Experience and Social Media Buzz
Having received the products ahead of their March 10 launch, initial impressions are highly positive. The Very Luxe Lips balm has been a standout, effectively hydrating chapped and dry lips while emitting a delightful scent. The Repair Mask has shown remarkable results in repairing impaired skin barriers, though the Lifting Mask is yet to be fully tested but is anticipated to perform well.
All products are available for purchase on the Go-To website and are already generating excitement on social media platforms. Enthusiastic shoppers have expressed their eagerness, with comments like "Adding to cart immediately," "The wait is over," and "Finally!" highlighting the anticipation and satisfaction surrounding this launch.
Conclusion
Go-To Skincare's expansion of the Very Luxe range underscores its commitment to innovation and quality in the beauty industry. With new face masks and lip treatments joining the iconic moisturiser, consumers now have access to a more comprehensive skincare regimen tailored for mature skin needs. For those seeking proven, effective solutions, this lineup offers a promising blend of science and luxury.
