Estée Lauder's Iconic Double Wear Foundation Returns with Major Modern Upgrade
Beauty icons rarely undergo significant reinvention, and when they do, expectations soar to extraordinary heights. This time, however, the substantial hype surrounding the relaunch is completely justified. The newly reformulated Double Wear Stay-in-Place Makeup from Estée Lauder has officially launched at Myer, delivering everything enthusiasts adored about the original version, but now elevated, modernised, and perfectly tailored for contemporary lifestyles.
Available Now at Myer for $83
The foundation is currently available both in-store and online through Myer for $83, and it is rapidly becoming one of the most discussed and anticipated foundation launches of the entire year. Double Wear has always maintained its status as that trusted foundation—the one professional makeup artists consistently rely upon and keep stocked in their kits. It's renowned for surviving marathon days, late nights, humidity, heatwaves, and virtually every challenging condition imaginable.
Now, it returns with an innovative new formula that preserves its legendary performance while incorporating smarter skincare benefits and achieving a more natural, skin-like finish. This represents far more than a simple relaunch; it constitutes a comprehensive upgrade of a genuine beauty legend.
A Revitalised Matte Finish Full of Dimension
This is decidedly not the flat, one-dimensional matte finish of previous eras. The new Double Wear foundation delivers a soft, dimensional matte appearance that looks healthy, fresh, and authentically real. The formula itself is more fluid, significantly more spreadable, and highly layerable, providing medium to full coverage that moves seamlessly with your skin.
It feels remarkably weightless, breathable, and comfortable throughout wear, while still effectively blurring pores, evening out skin tone, and covering imperfections. This is the type of foundation that performs flawlessly for everyday wear yet still excels during big nights out, special events, and extended days on the move.
Thirty-Six-Hour Wear with Genuine Skincare Advantages
Performance remains absolutely front and centre with this new iteration. The updated Double Wear offers thirty-six hours of colour-true wear, transfer-proof coverage, and impressive resistance to sweat, heat, and humidity. However, it now incorporates advanced Polymer Mesh Matrix Technology, allowing the formula to flex and breathe with your skin rather than sitting stiffly on the surface.
It masterfully balances oil control and hydration simultaneously. You benefit from thirty-six-hour oil control combined with seventy-two-hour moisture maintenance, with skin's oil production gradually reduced over time. Key ingredients like niacinamide, brown algae extract, glycerin, and hyaluronic acid work diligently to support overall skin health while you wear the foundation, making it feel less like traditional makeup and more like a sophisticated hybrid skin product.
Extensive Shade Range with Precision Matching
The new Double Wear foundation launches with an impressive sixty-seven tailored shades across ten intensities and three distinct undertones. This extensive range was developed using over fifteen years of advanced colour capture technology and more than fourteen thousand real skin tone measurements. The result is dramatically more accurate shade matching, superior undertone balance, and a foundation that genuinely resembles natural skin rather than obvious makeup.
Even the Packaging Receives a Sleek Refresh
The glow-up extends even to the packaging design. The iconic recyclable glass bottle now features a sleeker, more minimalist, and elevated appearance, perfectly complementing the new multidimensional finish of the formula inside. Estée Lauder's Double Wear Stay-in-Place Longwear Matte Foundation is available now at Myer for $83. Given its legendary history and this substantial upgrade, it likely won't remain on shelves for very long.
