Maintaining a flawless blonde hairstyle is notoriously expensive, involving not just the initial colouring but a continuous battle against brassiness and damage. The ongoing costs for specialised toning products and intensive treatments can quickly add up. However, Australian model and media personality Bec Judd has recently showcased a surprisingly affordable solution for keeping her newly lightened hair in pristine condition.
Bec Judd's Blonde Transformation and Budget Buy
Bec Judd excitedly introduced her summer blonde look to Instagram followers over the weekend, crediting her vibrant, brass-free colour to a wallet-friendly duo from popular Australian brand Hairification. "Introducing Bec Judd Blonde!" she posted, explaining her new regimen was essential for embracing her lighter shade. She highlighted the need to seriously up her haircare game to counteract the unwanted warm tones that often plague dyed hair.
Her arsenal? The Hairification H24 Complex Hair Repair Blonde Shampoo and Conditioner, each costing a mere $25. Judd completes her routine with the brand's H24 Complex Leave-In Hair Repair Mask, aiming to undo damage from bleach, dye, heat styling, sun, and sauna use.
How the Hairification Range Works
Designed specifically for blonde hair, the violet-toned shampoo and conditioner in the Complex Hair Repair Blonde range aim to neutralise yellow and brassy tones. The formulas are infused with bond-fusing polypeptides that target breakage, promising to leave hair brighter, stronger, and more resilient.
The star of the extended routine is the Leave-In Hair Repair Mask, billed as "the ultimate undercover agent" for damaged hair. Priced at just $20, it pledges to reverse stress and restore hair's health in a quick four-minute treatment. Hairification claims clinical tests prove the range can strengthen hair by up to 312 per cent.
Glowing Reviews and Cult Comparisons
The response from Judd's circle was immediate, with friend Nadia Bartel praising the stunning colour result. This sentiment is echoed in customer reviews on Hairification's website, where users report dramatic improvements.
One shopper noted a "HUGE difference" in their bleached, heat-styled hair after using the repair mask. Another long-term user declared it left their hair "looking and feeling great". Interestingly, some users have drawn comparisons to the high-end, cult-favourite K18 mask, finding the Hairification offering to be a comparable but far more affordable alternative, even if the scent differs.
For blondes seeking salon-quality results without the exorbitant price tag, Bec Judd's endorsement shines a light on an accessible Australian option. The entire Hairification Blonde range is available for purchase directly through the brand's website or at Priceline.
