99 Bikes Boss Demands E-Bike Law Reform in Fiery Letter to QLD Premier
99 Bikes CEO demands e-bike law reform in QLD

The head of Australia's largest bicycle retailer has taken his fight for e-bike reform directly to Queensland's highest office, revealing the contents of his urgent letter to Premier Steven Miles.

The E-Bike Revolution Hitting Roadblocks

Matt Turner, CEO of Pedal Group which operates the 99 Bikes chain, is leading the charge for regulatory changes that would see e-bikes treated more like traditional bicycles rather than motor vehicles under Queensland law.

'We're at a critical juncture for sustainable transport in Australia,' Turner explained. 'Current regulations are creating unnecessary barriers to adoption at a time when we should be encouraging cleaner commuting options.'

What's Wrong with Current Laws?

Under existing Queensland legislation, many popular e-bike models face restrictions that don't align with their actual use and capabilities. Turner's letter outlines several key concerns:

  • Overly restrictive power limitations that don't reflect modern e-bike technology
  • Confusing classification systems that treat some e-bikes similarly to motorbikes
  • Insurance and licensing requirements that create unnecessary red tape
  • Inconsistent regulations across state borders causing confusion for riders

A Common-Sense Approach to Reform

Turner isn't calling for a free-for-all on Queensland roads. Instead, he's proposing a balanced approach that would:

  1. Align Australian e-bike standards with international best practices
  2. Create clear categories based on speed and power capabilities
  3. Maintain safety requirements while reducing bureaucratic hurdles
  4. Support the growing demand for eco-friendly transport alternatives

'This isn't just about selling more bikes,' Turner emphasised. 'It's about creating cities that are less congested, more sustainable, and healthier for everyone. E-bikes represent a genuine solution to many of our urban transport challenges.'

The Bigger Picture for Queensland

With congestion choking major cities and climate targets looming, Turner argues that e-bikes deserve serious consideration as part of the state's transport strategy. His letter to the Premier comes as other states review their own e-bike regulations, creating an opportunity for Queensland to lead the way.

The response from the Premier's office could determine whether Queensland embraces the e-bike revolution or gets left pedalling behind.