The latest radio ratings for Perth have been released, revealing a fiercely competitive landscape where one show celebrated a near-record triumph while another station maintained its dominance at the summit.
Nova 937 Retains Crown as Perth's Top FM Station
In the highly contested Perth market, Nova 93.7 has held onto its position as the city's number one FM station. The latest GFK survey, covering the period from February 25 to March 30 and March 31 to May 4, 2024, shows Nova continuing to attract the largest overall audience share. This consistent performance underscores the station's strong connection with Perth listeners, who continue to tune in for its mix of hit music and popular breakfast show hosted by Nathan, Nat & Shaun.
Triple M's Dynamic Duo Hits a High Note
The standout story of the survey comes from Triple M's breakfast team. Xav and Katie on Triple M have secured their second-best result ever, marking a significant achievement for the duo. Their show's surge in popularity delivered a powerful performance for the station in the critical breakfast timeslot, which runs from 6am to 9am on weekdays.
This near-record result demonstrates the growing appeal of Xav and Katie's brand of entertainment, which combines humour, local content, and rock music, carving out a dedicated audience in a crowded morning market.
A Competitive Field and Shifting Loyalties
The radio ratings landscape is always fluid, with listener habits shifting between stations. While Nova leads the overall pack and Triple M celebrates a breakfast win, other major players like Mix 94.5 and 96FM continue to vie for audience attention. Each station's performance across different dayparts—breakfast, morning, afternoon, and drive—paints a detailed picture of when and where Perth listeners are engaging.
These surveys are a crucial barometer for the health of radio in the city, directly influencing advertising revenue and programming decisions. A strong result, like the one posted by Xav and Katie, can provide significant momentum for a station and its lineup.
The success of local content and relatable hosts remains a key driver in these ratings battles. Listeners in Perth have shown they respond strongly to personalities who reflect their community and interests, making the breakfast slot particularly personality-driven. The latest figures confirm that the battle for Perth's ears is as intense as ever, with stations constantly innovating to win loyalty in a digital age.
