Perth's serene Matilda Bay is poised for a dramatic transformation this Friday, swapping its usual tranquillity for a scene of unparalleled maritime luxury. The annual Riviera Perth Raft Up is set to unfold with a record-breaking fleet, promising a spectacle more akin to the French Riviera than the Swan River.
A Glittering Armada Sets a New Record
This year's event will see an unprecedented 74 Riviera motor yachts converge on the water, officially forming the largest gathering of its kind ever held in Western Australia. The collective worth of this gleaming armada is estimated to be more than $50 million. On Friday, the vessels will arrange themselves in a stunning horseshoe formation across the river, a sight reserved for a privileged few.
Ryan Lloyd, Retail Sales Manager at R Marine Perth, emphasised the exclusive nature of the event. "There's only two ways to secure a ticket to the Riviera Perth Raft Up," Mr Lloyd said. "Either own a Riviera or know someone who owns a Riviera." He described the Raft Up as one of the state's most anticipated boating occasions, celebrating the West Australian way of life through camaraderie and shared passion.
New Owners Join the 'Riviera Family'
For Perth boat enthusiast and Terrastone business owner Adam Burvill, the 2025 Raft Up holds special significance. He will be steering his newly purchased Riviera into the flotilla for its debut, having meticulously timed his acquisition to ensure he didn't miss the iconic event.
"I can't wait — it's going to be fantastic," Mr Burvill exclaimed. He revealed he rearranged his family commitments, including his children's school camp, to secure his place on the water. "I've been a guest before, but this is my first time as an owner. I knew I had to get my hands on a Riviera before December to make the Raft Up."
Mr Burvill highlighted that the appeal of the Riviera brand extends beyond the boats themselves to the vibrant community it fosters. "When choosing between boat brands the Riviera stands out because they host ongoing social events," he said. "On Friday, you hop between boats, chatting to friends and often ending up making new ones. Everyone wants to be part of the Riviera family."
More Than Just a Marketing Event
The Raft Up's draw is powerful, with Mr Lloyd noting that Mr Burvill's story is not unique. "We have owners who insist their new motor yachts must be delivered by December 1, just so they can attend the Raft Up in their brand new boat," he shared. This underscores the event's status as a major highlight in the local luxury lifestyle calendar, driven by genuine owner enthusiasm rather than corporate promotion alone.
The spectacle at Matilda Bay this Friday will be a vivid demonstration of WA's affinity for the high life on the water, where friendship, luxury, and a love of boating intersect on a grand scale.
