Victoria's Secret has ushered in the Valentine's Day weekend with the grand opening of its exclusive Language of Love pop-up at Karrinyup Shopping Centre in Perth. This stylish activation marks the brand's latest foray into the fashion precinct, setting the tone for the romantic season with a chic celebration that drew a curated guest list of local tastemakers.
A Valentine's Celebration in Perth
The event, held on February 10, 2026, was designed to immerse attendees in a world of love and luxury. Guests explored the vibrant pop-up installation, which featured themed decor and interactive elements, while sipping on specially crafted mocktails that complemented the romantic atmosphere. As part of the experience, visitors had the opportunity to discover their unique love languages, adding a personal touch to the festivities ahead of Valentine's Day.
Influencers and Local Personalities in Attendance
The guest list was a who's who of Perth's social and fashion scenes, with influencers and personalities mingling and enjoying the activation. Attendees included well-known figures such as Montana Criddle, Paris Field, Rebeka Leah, Rumbidzwai Chiza, Sandy Lai-Daniel, Sarah Czarnuch, Shivani Bhat, and Summah Rae. Each guest was greeted with complementary roses, enhancing the romantic ambiance of the evening.
Other notable faces spotted at the event included Agatha Linney, Ally Chandler, Emma Hewett, Emily Denic, Karly Fisher, Wangi Revell, and Zahara Burton, all captured in photographs by Alan Chau for The West Australian. The gathering highlighted Victoria's Secret's commitment to engaging with local communities and creating memorable experiences that blend fashion with seasonal celebrations.
Enhancing the Shopping Experience
This pop-up is part of Victoria's Secret's ongoing strategy to enhance its presence at Karrinyup Shopping Centre, a key fashion destination in Perth. By hosting such events, the brand aims to drive in-store traffic and foster a deeper connection with customers through immersive activations. The Language of Love pop-up not only promotes Valentine's Day offerings but also reinforces the centre's reputation as a hub for exclusive retail experiences.
As Valentine's Day approaches, this event sets a precedent for how brands can creatively engage with audiences, combining social media appeal with tangible in-store interactions. For Perth residents, it offers a glimpse into the glamorous side of seasonal shopping, making Karrinyup a go-to spot for festive inspiration.
