The Australian fashion landscape is getting a vibrant, inclusive refresh with the launch of a groundbreaking new collection. Local brand Gypsy & Wolf has unveiled its Untamed Boho range, a line that masterfully blends summer's free-spirited boho vibes with contemporary elegance. This launch directly addresses a significant gap in the market, promising inclusive, empowering style for every body.
A New Wave of Inclusive Boho Style
The driving force behind Untamed Boho was a clear mission from Gypsy & Wolf's Australian Founder and Creative Director. The brand identified that traditional boho fashion often felt exclusive, catering to a limited size range. Their goal was to dismantle that barrier. The collection is intentionally designed in sizes 6 to 26, with a committed push to expand up to size 30 in the near future. This move solidifies the brand's dedication to being fully inclusive for every Australian.
The philosophy is simple yet powerful: fashion should be for everyone. The range features flattering, flowing styles crafted for all body shapes, prioritising both comfort and wearability. Each piece is designed to move effortlessly with the wearer, making it an ideal solution for navigating the intense Australian heat. With styles already selling out, the market's response indicates a strong demand for this new wave of thoughtful, size-inclusive design.
Spotlight on a Standout Piece: The Dreamer Midi Dress
Exemplifying the collection's ethos is the Dreamer Off The Shoulder Shirred Midi Dress. Available in a colour called Candyfloss, this dress is engineered to elevate any summer wardrobe. It features a stunning peach base adorned with oversized pink and purple florals, ensuring it catches the eye for any occasion.
Thoughtful design details underscore its versatility and practicality. The dress boasts 3/4 balloon sleeves and an off-the-shoulder neckline, allowing it to adapt from a hot day into a cooler evening. A highly celebrated feature is the inclusion of practical side pockets, combining elegance with everyday convenience. Two small side slits add to its easy, flowing silhouette, proving that style and comfort are not mutually exclusive.
Rooted in Australian Identity and Sustainability
Gypsy & Wolf operates as a sustainable Australian brand, releasing small, curated collections that respond to the nation's diverse and evolving fashion scene. The patterns and inspirations for each collection are drawn directly from the Australian environment and cultural landscape, filtered through the brand's unique creative lens.
Customer satisfaction remains a top priority, with the brand receiving glowing feedback for its product quality and design. One satisfied customer, Hannah, praised the collection, stating, "The quality is exceptional, the fabrics are so soft and luxurious, and the designs are so feminine. I’ve received countless compliments every time I wear their dresses and tops."
Beyond clothing, Gypsy & Wolf has expanded its offerings to include swimwear, homewares, and gift cards, ensuring their brand caters to a wide audience. The launch of the Untamed Boho range marks a significant step towards a more inclusive and representative Australian fashion industry, where boho style is truly accessible to all.
