The OneTwo: An Australian Lingerie Revolution That Finally Fits
For countless women, bra shopping evokes a specific kind of frustration. The harsh fluorescent lighting, the cramped fitting rooms, and the soul-crushing cycle of trying on garment after garment, only to settle for the least-worst option. It is a ritual endured out of necessity, a compromise between comfort, support, and simply having to get on with the day.
A Brand Born from Shared Frustration
When Australian lingerie brand The OneTwo declared, "it's not your body, it's the bra," it resonated deeply. This ethical and sustainable label was founded precisely because its creators, Margot and Maria, refused to accept that discomfort and poor fit were normal.
The journey began when Margot's best-fitting bra was discontinued. After fruitless searches across Sydney, New York, and London, she took matters into her own hands, customising bras by replacing narrow wires with wider ones and adjusting backs. What she initially thought was a personal problem quickly revealed itself as a widespread issue, as friend after friend confessed to the same exhausting shopping experience.
Engineering Comfort on Real Bodies, Not Mannequins
The bra industry has long been broken, with most designs tested on a single, standardised body type—typically a size 12B or 34B. The OneTwo flipped this approach entirely. Before designing a single product, they fitted hundreds of real women. The result is a line of buttery-soft intimates engineered for a custom fit that feels genuinely revolutionary.
One of their standout innovations is the Deep Fit Diagnosis, a virtual fitting experience that takes about five minutes. It goes beyond mere size recommendation, offering personalised wear tips and using an intuitive sizing system built around real body diversity. With an impressive 84 per cent success rate for the right fit on the first try, it renders traditional fitting rooms feel curiously obsolete.
Experience the Difference: The Le Curve and Le Original
The personal impact is profound. The Le Curve bra stands out as arguably the most comfortable underwire option available. Its comfort is not a marketing claim but an everyday reality—a bra you genuinely forget you are wearing. Featuring a minimalist, smooth design with sweat-wicking fabric and breathable three-zone cups, it offers subtle lift without bulky padding. It stays supportive without digging in and never requires adjustment throughout the day.
Equally considered is the Le Original bra, designed for those tired of cups that gap, straps that slip, or wires that pinch. The updated 2.0 version intelligently redistributes cup capacity from the underarm to the centre front, creating a more lifted and supported shape while maintaining seamless, all-day comfort.
Disrupting an Industry from the Ground Up
Margot's quest led her to a bra fitting course in the UK and into factories in China to understand manufacturing intimately, eventually prompting her to leave her job to solve this problem properly. She was joined by Maria, who returned from New York after co-founding a couture fashion brand that challenged over-consumption.
Together, they set out to disrupt an industry still largely led by men—where eight out of ten lingerie CEOs are male—by centring real women's experiences. Their mission is not about achieving perfection but providing profound relief from an everyday annoyance.
Both the Le Curve and Le Original styles retail for $109. Currently, a 15 per cent discount is available using the code 15NEWYEAR, alongside free shipping on orders over $100. This makes rethinking your entire bra drawer not just appealing but dangerously easy.
Once you experience a bra that truly fits—one you forget you are wearing—returning to the old standard becomes unthinkable. The OneTwo is more than lingerie; it is a long-overdue correction to an industry that has failed women for far too long.
