Perth often faces criticism for not matching the creative buzz of Australia's east coast cities. However, a closer look reveals a thriving hub of fashion talent right here in Western Australia. As fast fashion continues to dominate, supporting local designers who prioritise quality and ethical production has never been more crucial.
Western Australia's Fashion Talent Shines
Investing in WA-based fashion means investing in your neighbours' creativity. While the price point is often higher than mass-produced alternatives, you are paying for superior craftsmanship, ethical manufacturing, and unique designs that you won't find on every high street. The local scene is bursting with innovators ready to make their mark in 2026.
Swimwear and Occasion Wear Leading the Charge
The swimwear sector is particularly strong in Perth. Mon Ete Swim, founded by Paris Lindsay, specialises in petite bikinis in vibrant prints and block colours, aiming for a Mediterranean chic aesthetic. Lindsay recently launched a new pink print called Poolside Blush alongside a collection of summery cover-ups.
Another standout is Loleia, a brand dedicated to the freedom and vibrance of the 80s and 90s. Known for its loud prints and bold designs, it has garnered attention from international celebrities like Hailey Bieber and Katy Perry. Prices for Loleia pieces range from $10 to $89.
For those seeking stunning occasion wear, Deconduarte is second-to-none. Designer Michelle Teles has cultivated a distinctly unique brand over several years. Their latest Sol Bloom collection celebrates summer with silky fabrics and luminous sequins, ensuring you won't find these pieces anywhere else.
Emerging Designers and Sustainable Retail
The future of Perth fashion is bright with emerging talent. Olivia Grace, a graduate from North Metropolitan TAFE, is one to watch. Her award-winning graduate collection, an explosion of colour and print, won five out of eight industry awards.
Newcomer Bellanue, launched by Bella Gervo, focuses on everyday casual pieces. All items are handmade by Gervo herself in Western Australia. The brand's initial launch sold out quickly, with production set to recommence in January 2026.
Sustainable shopping is also flourishing. Neighbourhood Vintage in Fremantle is a curated secret stocking vintage pieces and independent designers, including its own Neighbourhood Originals line. Meanwhile, Basket Studio, also in Fremantle, provides a vital retail platform for emerging designers and stocks owner Sam Balcombe's own SBA The Label.
These brands and retailers prove that Perth's creative pulse is strong and deserving of recognition. By choosing to support local, you're not just buying a garment—you're investing in the community and a more sustainable fashion future for Western Australia.
