One of Australia's most sought-after fashion labels, known for its rapid sell-out launches, has made a major announcement to kick off the new year. Motto Fashions has officially partnered with former tennis champion Jelena Dokic as its new brand ambassador. The collaboration debuts with a fresh collection titled 'Movement,' set to launch on January 19.
Inspired by Quiet Strength
The 'Movement' collection draws direct inspiration from Jelena Dokic's own character, described by the brand as her "quiet, unshakeable strength." Motto's founders, the mother-daughter duo Faye and Lauren, explained that they channelled this energy into creating garments that blend structure with softness. The result is a range designed to support the wearer, not restrict them, aiming to bring a striking confidence to the modern wardrobe.
Every piece in the collection is described as purposeful and considered. The designers spent months perfecting stitches and fabrics to ensure each item feels grounded and chic. The focus is on functional fashion that makes women feel powerful from the moment they get dressed.
What to Expect from the Collection
Shoppers can anticipate versatile, wear-everywhere sets, sculpted pants, and tops engineered to cinch and flatter all body shapes and sizes. Fit is a cornerstone of the Motto philosophy, and this collection is no exception. The colour palette moves beyond classic blacks to include a host of pretty pastels like pinks and purples.
One standout piece tipped to be a fan favourite is a nude pantsuit featuring a subtle stripe down the side, praised for its impeccable fit and fine detailing. Previews of the entire 'Movement' line are already available to view on the Motto Fashions website.
A Legacy of Australian Confidence
Motto is a family-run fashion house with a long history in the Australian market, having been founded in 1985. For nearly four decades, the brand's mission has been to inspire women to feel confident in their clothing and their own skin. The designers are obsessed with the technical details—the necessary structure in a camisole, the perfect drape of a dress—that engineer comfort, style, and power.
"Confidence is not a trend," says co-founder Lauren. "It is the Motto promise." Given the brand's cult following and tendency to sell out in minutes, the label advises shoppers to be ready to act fast when the 'Movement' collection goes live on January 19.
