A new exhibition celebrating the golden age of advertising has opened, showcasing some of the most memorable campaigns from the mid-20th century. Among the highlights are the Baldy Man, Gold Blend flirters, and Martians, which defined an era of creative marketing.
The Baldy Man: A Cultural Icon
The Baldy Man, a bald-headed character used to promote a range of products, became a household name in the 1950s and 1960s. According to the exhibition curator, the Baldy Man represented the everyman, making him relatable to consumers. The campaign was so successful that it spawned a series of spin-off ads and merchandise.
Gold Blend Flirters: Romance in a Jar
Gold Blend coffee ads, known for their romantic storyline featuring a couple flirting over a cup of coffee, captivated audiences in the 1980s. The campaign, which ran for several years, is credited with boosting coffee sales and creating a cultural phenomenon. The exhibition includes original storyboards and behind-the-scenes footage.
Mash Martians: Aliens Sell Mashed Potatoes
Perhaps the most quirky of the featured ads is the Mash Martians campaign, which used animated aliens to promote instant mashed potatoes. The ads were a hit with children and adults alike, and the Martians became iconic characters in their own right. The exhibition displays original animation cells and promotional materials.
Impact on Modern Advertising
The exhibition also examines how these campaigns influenced modern advertising techniques. According to marketing experts, the golden age of advertising laid the groundwork for today's branded content and viral marketing. The use of memorable characters and storytelling remains a key strategy for advertisers.
Visitor Experience
Visitors can interact with the ads through vintage television sets and listen to classic jingles. The exhibition runs until December 2026 at the Museum of Advertising in London. Tickets are available online.
