Geelong Advertiser Audience Soars to Nearly Half a Million Readers
New data has revealed that the Geelong Advertiser reached almost half a million people in 2025, solidifying its status as the premier news source for the region. According to the latest Roy Morgan iris results, the publication, affectionately known as the Addy, attracted an impressive audience of 489,000 individuals.
Digital Growth Fuels Regional Dominance
A major factor behind this success is the Addy's robust digital platforms, which reached 387,000 people—a notable 6.9 per cent increase over the previous year. This digital surge added 25,000 readers to its online audience, showcasing a modern and agile newsroom that effectively meets readers across various platforms.
While digital expansion is significant, the traditional print edition continues to wield substantial local influence. The average Monday-to-Friday readership stands at 26,000, rising to 30,000 on Saturdays. Additionally, the weekend experience remains a cornerstone for the community, with GT Magazine and its comprehensive real estate section drawing an average weekly print readership of 34,000.
Impressive Growth and Broader Impact
The 2.1 per cent increase in readership marks the second-best growth among regional mastheads in the News Corp Australia stable, highlighting the deepening connection between the publication and the expanding Greater Geelong community. This audience figure is particularly striking when compared to the region's population of about 300,000, indicating that the Addy's influence extends well beyond city limits to engage a broader audience, including those invested in the city's future.
These achievements contribute to the overall success of News Corp Australia, which remains the nation's largest print and digital publisher with a monthly audience exceeding 20.5 million. Nationally, the Herald Sun leads the weekday market as Australia's most-read metropolitan newspaper, boasting a Monday-to-Friday average of 478,000 readers.
The Geelong Advertiser's remarkable growth underscores its pivotal role in regional journalism, blending digital innovation with traditional print strength to capture and retain reader interest in an evolving media landscape.
