The familiar streets of Geelong are undergoing a quiet transformation in 2025, as a wave of business closures sees some of the city's most recognised venues shut down. From cherished historic pubs to beloved local cafes, the changing commercial landscape is prompting reflection on the challenges facing small businesses and the evolving character of the city.
A Farewell to Historic Watering Holes
One of the most significant losses for the city's social fabric is the impending closure of the Barwon Club Hotel. This iconic Shannon Avenue pub, a cornerstone of Geelong's live music scene for decades, will serve its final pint in July 2025. The venue, known for launching countless local and international acts, is a victim of what owners describe as unsustainable financial pressures.
Similarly, the doors have shut at the National Hotel in the CBD. This historic pub, which had operated for over 160 years, closed suddenly in January. Its closure marks the end of an era for a building that had survived world wars and economic depressions but could not withstand current market conditions.
Cafe Culture and Retail Hit Hard
The hospitality sector's struggles extend beyond pubs. Popular cafe Box Office on Little Malop Street, a favourite among city workers for its coffee and lunches, closed in February. In the northern suburbs, the Norlane Cafe also served its last meal, leaving a gap in the community's local dining options.
Retail has not been immune. Fashion boutique Miss Gee in the city centre has shut down, alongside homewares store The Home Society in Pakington Street, Geelong West. These closures highlight the ongoing pressure on brick-and-mortar shops from online competition and changing consumer habits.
Other Notable 2025 Closures
The list of businesses concluding their operations this year is diverse, touching several sectors:
- Geelong Martial Arts Academy in Bell Post Hill, which had operated for 15 years.
- Body Catalyst Geelong, a cosmetic treatment clinic in the CBD.
- Geelong West Dental, a long-standing local practice.
- Mortgage Choice Geelong office, a sign of consolidation in the financial services sector.
Understanding the Impact and Looking Ahead
While business turnover is a natural part of any city's economic cycle, the concentration of closures, particularly of long-established, community-focused venues, points to broader challenges. Owners cite a perfect storm of rising costs—from rent and utilities to supplies and wages—coupled with softer consumer spending as key factors.
The loss of venues like the Barwon Club Hotel represents more than just a business shutting down; it signifies a blow to Geelong's cultural identity and its support network for local musicians and artists. The closure of local cafes and shops similarly erodes neighbourhood character and convenience.
However, the story of Geelong's business landscape is not solely one of decline. For every closure, new ventures are preparing to open, often in the same premises, bringing fresh ideas and concepts to the city. The true test for Geelong will be whether its future mix of businesses can retain the unique character and community spirit that the closing establishments helped to build.
The series of Geelong business closures in 2025 serves as a poignant reminder of the fragility of local enterprises. It underscores the importance of community support for local businesses and the need for adaptive strategies to ensure the city's commercial heart remains vibrant and diverse for years to come.
