With Black Friday now just two weeks away, the retail frenzy is building across Australia. Kogan.com has officially thrown its hat into the ring, launching one of the most anticipated sales events of the year.
Exclusive Early Access for Kogan FIRST Members
Starting today, November 14, savvy shoppers can access hundreds of dollars in savings on premium products. For the first week of the sale, until November 20, these deep discounts are reserved for Kogan FIRST members, who can score up to 70 per cent off top-end items. New users can jump in with a 14-day free trial to access the sale immediately, with the freedom to cancel after the fortnight if they choose.
This strategic move aligns perfectly with new consumer behaviour. Research commissioned by Kogan reveals that 61 per cent of Australians now actively seek out value alternatives that deliver quality without the premium price tag. Furthermore, 81 per cent of Aussies plan to shop during the Black Friday sales, with one in five expecting to spend over $500.
Top Picks from the Kogan Black Friday Sale
So, where should bargain-hunters focus their attention? The sale features standout deals across technology, home appliances, and lifestyle products.
The Kogan Ionic High Speed Hair Dryer is a prime example, dropping to just $84.99 for FIRST members from its original price of $169.99. This popular Dyson alternative features intelligent temperature control and an ionic generator for frizz-free results.
For tech enthusiasts, The Kogan Aura Smart Ring presents an incredible deal, slashed to $79.99 from $299.99. This sleek wearable offers advanced health monitoring like heart rate tracking and sleep analysis, all without a subscription fee.
Home cleaning gets an upgrade with The Kogan Laser Robot Vacuum, now only $269 for members instead of $799. This smart model features room mapping, powerful suction, and a mopping function, all controllable via an app or voice commands.
As summer approaches, the Kogan Slushie Frozen Drink Maker is set to be a hit, reduced to $269 from $499.99. It's the perfect appliance for creating refreshing beverages at home effortlessly.
The showstopper, however, might be the Kogan 100” QLED 4K 144Hz Smart AI Google TV. It has been cut from $6,999.99 to a staggering $2,899, saving shoppers more than $4,000 for a cinema-quality viewing experience.
The Bigger Black Friday Picture in Australia
Kogan's sale is part of a much larger retail event sweeping the nation. This year, Black Friday falls on November 28, with many retailers starting their promotions weeks in advance.
According to Afterpay research, 56 per cent of Australians are using flexible payment options to manage their holiday spending, while 45 per cent are strategically waiting for sales on big-ticket items. Clothing and shoes top wish lists at 52 per cent, followed by toys (34 per cent) and books (33 per cent).
The Kogan sale will continue beyond the FIRST member exclusivity period, opening to all shoppers from November 21 and running through to December 5, giving everyone a chance to grab a bargain in the lead-up to Christmas.
