After months of disruptions due to tram upgrades and major council works, businesses along Jetty Road in Glenelg are beginning to see positive changes. The $40 million facelift of the popular beachside strip is expected to be completed by August, and recent milestones have brought renewed optimism.
The trams reopened after a six-month closure, and major construction works reached a key point with the road reopening to traffic just before Christmas. Visitor Sam Andonis noted it was 'nice to see so much progress' and that the improvements give 'confidence in business down here doing better'. Local Annette Butler said the precinct was 'so much better' now that trams have returned.
However, traders have faced significant challenges. Matthew Blyth, who opened a bar in mid-January 2025, said while car parking and construction dirt were issues, his business benefited from loyal locals. Ian Matheson, who moved his art gallery to Jetty Road in October 2025, reported minimal foot traffic during the summer peak, but has seen an influx since trams resumed.
Despite some positive signs, economic data shows a decline in spending. According to Holdfast Bay Council-commissioned analysis, total local spend in November 2025 was $39.7 million—a 6% decrease from November 2024. December spending reached $47.4 million but was down 6.5% year-on-year. The council noted overall economic activity in Glenelg remains strong.
After 34 years, Montezumas Mexican restaurant will close at the end of the month. Owner Julie Baker cited the cost-of-living crisis and disruptions as deciding factors. Nevertheless, some traders remain hopeful. Blyth said there are 'great vibes' in hospitality and 'exciting things to come'. Matheson believes once roadworks finish, more people will return to the destination.
