When registered nurse Joanne Auld could not find quality skincare products to provide to patients at her non-surgical cosmetic practice in Geelong, she decided to formulate her own. Seventeen years after founding The Skincare Company, the business now offers more than just Australian-made products; it addresses genuine patient needs.
From pharmaceutical knowledge to cosmeceutical innovation
Unlike many overseas skincare manufacturers that follow mass-market trends, The Skincare Company prioritises potency, formulation integrity, and effective skincare that complements in-clinic treatments. Auld's background in the pharmaceutical industry gave her a deep understanding of how ingredients behave in the body.
"After a decade in the pharmaceutical industry, my interest naturally gravitated toward pharmacokinetics and product formulation, and I developed a deep understanding of how ingredients behave in the body and the critical importance of both safety and efficacy," Auld says. "That foundation has been instrumental in shaping my approach to skincare."
"While my experience began with pharmaceutical drug compositions, it now translates into the development of cosmeceutical formulations, where every ingredient is selected with intention, and every product is designed to deliver results without compromising skin integrity."
Commitment to Australian manufacturing
Auld partners with Australian manufacturers to ensure consistency, quality, and care in every product. Scaling the business while maintaining these standards has been a key challenge, but she has resisted industry pressure to focus on sustainability. The company currently employs 14 staff and supplies more than 200 stockists across Australia.
"There is a level of care, accountability, and integrity that comes with being proudly Australian-made, and that is something we deeply value," she says. "Choosing Australian-made is about more than the product. It is about supporting local jobs, ethical manufacturing, and economic growth."
The business holds Australian Made certification, which requires strict compliance and verification. Customers purchasing products with the well-known label can be confident they are genuinely made in Australia. "For those who want to support local, it removes the guesswork," Auld says. "It is a mark of trust, and one we are incredibly proud to uphold."
"We are a family-owned business that has grown steadily with a strong ethos of quality, integrity, and enjoyment in what we do."
