Australian shoppers are in for a treat as Black Friday 2025 has officially commenced, with retailers offering some of the most substantial discounts ever seen on popular brands. While the official event date falls on November 28, numerous stores have already begun their sales campaigns, giving consumers early access to incredible bargains.
Early Bird Deals You Can't Miss
Retailers across the country have launched pre-Black Friday promotions that include everything from kitchen appliances to luxury mattresses. Gozney's highly sought-after pizza ovens are already discounted, with the Arc XL model reduced by $150 to $1,349 and the portable Roccbox available for $649 instead of $799.
For those seeking better sleep, Ergoflex has slashed up to $550 off their award-winning memory foam mattresses, while Samsung anticipates their Frame TV series will be among the hottest sellers this season. According to a company spokesperson, Australians purchase more Frame TVs per capita than any other nation and frequently become repeat buyers.
The Frame Pro model, featuring enhanced picture quality and a clutter-free design with a Wireless One Connect Box, is expected to generate significant interest among Australian consumers looking to upgrade their home entertainment systems.
Comprehensive Category Breakdown
Technology enthusiasts will find substantial savings across multiple brands. Amazon Australia, Anker SOLIX, ASUS, and LG Electronics are all participating with discounts ranging up to 70% at Kogan and 53% at Anker SOLIX. ECOVACS is hosting their biggest sale ever with up to 68% off selected items.
Fashion retailers haven't held back either, with brands like Acler offering up to 60% off, Bassike providing 30% discounts, and Bonds slashing 40% off their entire range. The Iconic joins the frenzy with 30% off sitewide, making this an ideal time to refresh wardrobes before the holiday season.
Beauty and grooming products see impressive markdowns at major retailers including Charlotte Tilbury (25% off), Chemist Warehouse (up to 50% off), and Sephora (15-20% off depending on spending tier). The home goods sector features standout deals from Dyson (up to 50% off), IKEA (40% off selected products), and Temple & Webster (up to 50% off throughout November).
Shopping Trends and Consumer Behavior
Recent research from Afterpay reveals that 56% of Australian shoppers are spreading costs through payment plans, while 45% are strategically waiting for sales on big-ticket items. The data shows that nearly 40% of consumers took advantage of Black Friday and Cyber Monday deals in 2024, establishing Black Friday as the biggest shopping day of the year.
Clothing and shoes top wish lists for 52% of shoppers, followed by toys (34%), books (33%), and interior décor items (32%). Beauty products exceeded expectations in 2024 as last-minute, self-care oriented gifts, indicating a similar trend for 2025.
Katrina Konstas, Country Manager of Afterpay ANZ, observed that Australians have become increasingly strategic shoppers amid cost-of-living pressures. People are shopping earlier, timing purchases around sales events, and utilizing flexible payment options to maintain budgetary control while still purchasing thoughtful gifts and prioritizing self-care.
Understanding the Black Friday Phenomenon
Black Friday traditionally marks the Friday after Thanksgiving in the United States and signals the beginning of the Christmas shopping season. The event has grown into one of Australia's most significant shopping occasions, with major retailers like Myer, The Iconic, Amazon, and David Jones discounting stock extensively.
This year, Black Friday falls on November 28, but many Australian retailers began promotions in late October. The sales period typically extends through Cyber Monday on December 1, though some stores maintain discounts until mid-December. While originally an in-store experience, Black Friday has evolved into a predominantly online shopping event, with some retailers operating both physical and digital sales channels.
Shoppers should note that some brands require special promotional codes at checkout to access discounts, while others automatically apply reduced prices. With Christmas just under two months away on December 25, Black Friday presents an optimal opportunity to purchase gifts at significant savings.
