For property professionals in South Australia, listing on realestate.com.au is no longer a choice but a fundamental requirement for success, according to a leading local agent.
Overwhelming Majority of Inquiries Generated Online
Phil Harris, the managing director of Harris Real Estate, has revealed that a staggering 70 to 90 per cent of all inquiries for his agency are generated through the REA Group platform. His firm, which has been awarded the best large residential agency by the Real Estate Institute of Australia for the past three years, credits a significant part of its success to the exposure the site provides.
"It is our number one marketing tool when it comes to connecting buyers and tenants to our residential offerings," Mr Harris stated. He emphasised that the platform's extensive audience means more people see each listing, which directly leads to better sales outcomes and rental agreements.
A 'Non-Negotiable' Tool for Agents and Vendors
The reliance on the portal is so complete that Mr Harris described its use as a non-negotiable part of their ecosystem. He confirmed that property sellers and landlords not only expect their agent to use realestate.com.au, but they specifically request it.
"We couldn't afford not to be using it," he said, highlighting the critical role it plays in his business operations. The platform's ability to create competition for properties is a key factor in achieving higher prices and securing quality tenants by reaching deeper into the market.
Trust and Reliability Drive Platform's Dominance
Mr Harris pointed to the REA Group's reputation as a reliable source of property information as the cornerstone of its popularity. "Particularly here in South Australia, it's the trusted partner that people want to work with," he noted.
He concluded by reinforcing the importance of property as the primary asset class for Australians and the need for careful handling of transactions. Realestate.com.au, he asserts, is the marketing tool that facilitates the best possible outcomes for such a significant financial undertaking.
