For property professionals in South Australia, securing a successful sale or rental now hinges on a single, critical platform, according to a top-ranked local agency.
The Dominant Source of Property Inquiries
Phil Harris, Managing Director of Harris Real Estate, has revealed that an overwhelming majority of buyer and tenant inquiries are generated through realestate.com.au. The award-winning agency, which has been named the best large residential agency in Australia by the Real Estate Institute for the past three years, credits the REA Group platform as a cornerstone of its achievements.
"Somewhere between 70 to 90 per cent of all our inquiries come through it," Mr Harris stated, emphasising the platform's role as their primary marketing tool for connecting with the market.
A 'Non-Negotiable' Tool for Agents and Sellers
The reliance on the digital portal is so profound that Harris describes its use as "non-negotiable" for operating in today's competitive environment. He confirmed that property owners and landlords are not just expecting agents to use realestate.com.au; they are actively requesting it.
This demand is driven by the understanding that the site's extensive audience directly translates to more eyes on a listing, fostering greater competition. "The more competition we have, the more likely we are to secure those high prices and get quality tenants," Harris explained, highlighting the direct link between the platform's reach and superior client outcomes.
Trust and Reach: The Pillars of Property Success
Mr Harris pointed to the platform's reputation as a trusted source of property information as a key factor in its dominance, particularly in the South Australian market. He positioned property as the most significant asset class for Australians, underscoring the need for careful handling of transactions.
"Our role is to give our clients the chance of the best possible outcome and we know that the REA Group helps with that," he said. For anyone buying or renting real estate in Australia, he concluded, realestate.com.au is the definitive destination, making it an indispensable facilitator in the property ecosystem.
