The EOFY sales 2026 are in full swing, and retailers have outdone themselves this year, offering some of the biggest discounts ever seen on top brands. With the sale officially running all month, there are already numerous EOFY sales and deals to shop right now. To help you find what you need at a great price, we have scoured the market for the best deals on everything from mattresses to home workout gear, laptops, coffee machines, and vacuums.
Best EOFY Deals Across Categories
EOFY Tech Deals
Amazon Australia has slashed prices on several Kindles. Other tech retailers are offering substantial discounts: Bing Lee, David Jones, Dyson (up to 50% off selected products from June 4 to July 1), Ecovacs, HP (up to 50% off), JB HiFi, Lenovo (up to 47% off), LG Electronics (up to 38% off), Kogan (up to 70% off sitewide), Roborock (up to 57% off), Samsung (various deals on smartphones, tablets, watches, buds, TVs, appliances, and more), and Sennheiser (up to 50% off selected products).
EOFY Mattress and Sofa Bed Deals
Emma Sleep has slashed prices on its award-winning mattresses by up to 60% off sitewide. Other mattress brands include Ecosa (up to 35% off), Ergoflex (up to 40% off), and Sleep Republic (25% off).
EOFY Fashion Deals
Shona Joy leads with up to 40% off sitewide. Other fashion deals include All About Eve (up to 50% off selected styles), Anthea Crawford (extra 30% off already reduced styles), Class A Jewellers (up to 50% off), Cloud Blvd (buy two, get third 50% off), Erstwilder (30% off 100 designs), First Thing (up to 30% off), Jo Mercer (up to 60% off), Julius Marlow ($99 specific styles), Kaarme (20% off sitewide), MARAIS (up to 50% off), Misha (up to 70% off), Oodie (up to 50% off), Papinelle (up to 60% off), St Frock (up to 70% off), Superdry (up to 50% off, $99 jackets), and Tanora (30% off selected styles).
EOFY Beauty, Hair and Grooming Deals
Recreation Beauty is offering 20% to 40% off sitewide. Other deals include Bangn Body (33% off), endota (25% off selected products), Grown Alchemist (spend $100 get $20 off, etc.), HydroPeptide (20% off), Image Skincare (20% off), Lovehoney (up to 60% off), Lust Minerals (20% off sitewide, up to 70% off bundles), Murad (up to 50% off), Naked Sundays (up to 50% off), Nak Hair (up to 30% off, free gift), Pure Fiji (20% off), Skinstitut (30% off), Sunescape (20% off), The Breakout Hack (40% off first two hours, then 30% off), TypeBEA (up to 35% off), and Youngblood Mineral Cosmetics (20% off).
EOFY Coffee Machine, Airfryer and Kitchen Gadget Deals
Ninja Appliances offers up to $200 off air fryers, multi cookers, grills, ovens, blenders, and more. Kitchenaid has up to 35% off selected styles, and Tefal has various deals.
EOFY Home Deals
David Jones has various deals, including pieces by In The Roundhouse. Lifely offers 15% off Little Lifely, spend $750 get $50 off, 30% off sofas and sofa beds, up to 60% off clearance. Linen House has up to 50% off, Lounge Lovers up to 50% off, MCM House between 20% and 50% off, Miss Amara up to 50% off, No. 22 Home up to 75% off selected items, and Our Place up to 40% off cookware and bundles.
EOFY Fitness, Activewear and Health Deals
lululemon has a fantastic sale. Eve Wellness offers 20% off sitewide and 30% off first-time subscription. KeepCup has 30% off, Reebok up to 40% off selected footwear and apparel, SmilePro 60% off kits, and Wilson up to 30% off.
EOFY Travel and Luggage Deals
Antler offers up to 50% off selected styles. Celebrity Cruises has up to $1,000 off and up to 75% off a second guest. Samsonite has various deals.
EOFY Kids and Pets Deals
Michu has various deals, and Yoto offers 20% off.
What Are EOFY Sales?
EOFY (End of Financial Year) sales are massive discount events where retailers slash prices to clear out old stock before the new tax year begins on July 1. Because Australia's financial year aligns with this, it is the biggest mid-year sale period. The sales are heavily tied to work and business expenses, making it the best time to upgrade your tech, appliances, or vehicle before tax time.
How Are Aussies Spending in 2026?
With EOFY sales hitting a massive $10.5 billion in 2025, new national data reveals a fundamental shift in how Australians are actually spending in 2026 as cost-of-living pressures continue to tighten household budgets. Fresh consumer research commissioned by Kogan (conducted by PureProfile) shows that while well over two-thirds (73%) are hyper-focused on maximising the strategic value of every dollar. The research identified four key consumer trends:
- The Rise of the 'Tactical Shopper': Impulse buying has officially taken a backseat to precision planning. 73% of Australians view strategic shopping and pre-planning as highly important. 51% are actively creating physical or digital lists of planned purchases. 25% are building out their online shopping carts weeks in advance.
- Save for Big-Ticket Items: Australians are playing the long game with major household upgrades. Nearly half the country (49%) has intentionally put off buying necessary, high-value household items (such as fridges, laptops, and televisions) for up to three months or more specifically to wait for EOFY discounts.
- No more 'Brand Tax': Almost 4 in 5 Aussies (79%) will not buy their preferred brand if it is not on sale. Over a third (37%) will actively defect to a cheaper competitor brand that is discounted.
- The $500 Cap: Financial savviness in 2026 has seen consumers setting strict boundaries. 69% are enforcing a spending limit of under $500 during EOFY, with 31% capping themselves between $50–$200 and 38% spending between $200–$500.
