IoT Revolutionises Aussie Crop Monitoring in 2026
Discover how IoT and data-driven precision agriculture are helping Australian farmers make smarter decisions, boost yields, and farm more sustainably. Learn about the 2026 revolution.
Category : Search result: Australian agriculture marketing
20,000 cattle missing in North Queensland flood crisis
North Queensland's agricultural heartland faces a mounting crisis with nearly 20,000 cattle unaccounted for after devastating floods. Recovery efforts are underway as a new cyclone threat emerges. Get the full story.
Australian Lamb's 2026 'The Big One' Ad Campaign Revealed
Australian Lamb has launched its 2026 marketing campaign, 'The Big One', featuring a new TV ad celebrating the tradition of the Sunday roast. Discover the details and strategy behind this major push.
China's 46.7% Beef Tax Rocks WA Exporters
Western Australia's beef industry reels as China slaps a staggering 46.7% tariff on imports, escalating trade tensions. Experts assess the damage and future strategies. Read the full analysis.
Beef trade with China faces rocky start to 2026
Australian beef exporters face a challenging 2026 as China slashes import quotas, threatening a $1.6 billion trade. Industry calls for urgent government action to secure market access.
Inside the Fight to Rebrand Cairns and the Great Barrier Reef
Exclusive details reveal the fierce battle over renaming Cairns and the Great Barrier Reef to boost tourism. Discover the key players and the high-stakes debate.
CBH Smashes Grain Receival Record with 22.9MT Haul
WA's CBH Group has set a new receival record of 22.9 million tonnes, marking its biggest harvest in 92 years. Discover how this impacts growers and the state's economy.
WA grain harvest nears record despite challenges
Western Australia's grain harvest is on track to approach a record 22 million tonnes, overcoming frost, rain, and logistical hurdles. Discover the resilience behind the numbers.
ACT pays Instagrammers $35k for Christmas city campaign
The ACT City Renewal Authority has invested $35,000 in a social media campaign, paying local influencers to promote Christmas activities in Civic and Braddon to counter low foot traffic.
UWA hires student creators to boost brand appeal
The University of Western Australia is partnering with student content creators to promote a more modern and accessible image, moving away from its perceived elitism.
Cattle thief's 15-year boast ends with own beef meal
A station owner who bragged for 15 years about only eating his neighbour's stolen cattle finally gets his comeuppance. Read the full bush justice tale.
Dairy farmer buys hay after floods as drought returns
Gloucester dairy farmer Mark Harris, hit by record floods in May, now battles drought. He's spending thousands on feed and repairs as the Hunter faces a rapid dry spell. Read his story.
Varroa mite threat escalates in South Australia's Riverland
The invasive varroa mite, a deadly parasite for bees, is spreading in South Australia. Loxton beekeeper Ian Cass warns it's 'only a matter of time' before it devastates hives vital for pollination in the state's key food-producing region.
Experts Sound Alarm on 'Healthy' Alcohol Marketing to Gen Z
Australian health experts are raising the alarm as the alcohol industry markets 'healthy' drinks to wellness-focused Gen Z. Learn the risks and the call for stricter regulation.
How Digital Platforms Revolutionised Commodity Trading
Discover how digital trading platforms have democratised commodity markets, making them accessible to farmers and small producers across Australia. Learn about the transformation from exclusive old boys' clubs to transparent online systems.
Authentic Inclusion Builds Trust in Australian Brands
Discover how embedding genuine diversity and inclusion into brand DNA, not just campaigns, builds consumer trust in multicultural Australia. Learn from industry leaders.
New Agriculture Secretary Announced After Shock Exit
Treasury official Victoria Anderson returns to lead Agriculture Department after Adam Fennessy's terminated role. Appointment brings expertise in biosecurity and drought policy.
Hughenden man gored by bull in serious condition
A 21-year-old man fights for life after being gored by a bull on a Hughenden property. Emergency services performed critical care at the scene.
Local Media Drives Medical Practice Success in Wollongong
Helios Medical Rooms in Wollongong boosted patient numbers through local advertising with ACM. Discover how community-focused marketing builds trust and delivers real results for Australian small businesses.
Wollongong's controversial tourism ad divides opinions
Wollongong's new tourism campaign featuring a negative local dismissing attractions is polarising residents and experts. Does reverse psychology work for tourism?
Sky Sports' failed 'lil sis' experiment for women fans
Sky Sports UK's Halo TikTok account aimed at female sports fans was cancelled after just 3 days following widespread backlash over patronising, stereotyped content that missed the mark completely.
SA Agent: 90% Property Leads From realestate.com.au
A leading South Australian real estate agent reveals up to 90% of inquiries come from realestate.com.au, calling it 'non-negotiable' for market success. Discover why.
SA Agent: Realestate.com.au Vital for Property Success
A top South Australian agent reveals up to 90% of inquiries come from realestate.com.au, calling it 'non-negotiable' for achieving the best property prices and quality tenants.
Realestate.com.au vital for SA property success
South Australia's top real estate agent reveals up to 90% of inquiries come from realestate.com.au, calling the platform 'non-negotiable' for market success in today's property landscape.
Geelong School Farm Fights Rising Food Poverty
A Geelong secondary school's student-run farm is providing fresh produce to families struggling with food insecurity. Discover how this innovative program is making a difference in the community.
15,000 bugs in Canberra protect Australian farms
A massive collection of 15,000 Mediterranean insects has arrived at CSIRO's Canberra facility to boost biosecurity and protect Australia's billion-dollar agriculture industry from foreign pests.
Dean Alston's 40-Year Cartooning Legacy in WA
Discover how Dean Alston has shaped Western Australian journalism through four decades of sharp political cartoons and community commentary. Explore his remarkable career journey.
R.M. Williams Boosts Local Artists and Australian Craft
Discover how iconic Australian brand R.M. Williams is elevating local artists through residency programs and collaborations, celebrating authentic Australian craftsmanship.
HMAS Sydney's Remarkable Post-War Transformation
Discover how a WWII battleship became agricultural machinery that helped plant Western Australia's future. This untold history reveals innovation and resilience.
Victoria's Bulla Park becomes tech-driven mushroom giant
How Georgia Beattie transformed Bulla Park into Australia's largest organic mushroom farm using technology and Coles funding to achieve zero-waste operations.
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