An astonishing few days has seen New Zealand footballer Tim Payne go from total unknown to one of the most-supported players at the World Cup. The 32-year-old defender has gained more than three million followers in a matter of days following a social media star’s campaign on the eve of the tournament.
Payne, who plays his club football in the A-League for Wellington Phoenix, was preparing to represent the All Whites in their third World Cup. New Zealand aims to achieve what they failed to do in 1982 and 2010: win a match. Despite his role, Payne was unknown to almost everyone around the globe.
How It Happened
That lack of profile was spotted by Argentine influencer Valen Scarsini, also known as El Scarso, who was searching for the least-known player going to the World Cup. He identified Payne, who at the time had just 4,700 followers on Instagram. In a video imploring his fans to support Payne, Scarsini said: “There are only a few days left before the World Cup starts and we are all waiting to cheer for our national team, but what if there was a player who united us all, a footballer we all support regardless of their nationality?”
He continued: “I searched through all the national teams playing in the World Cup for the least known one and after analysing them one by one I found him. In group G, in New Zealand, there is Tim Payne. He really is the least known. He doesn’t even have 5,000 followers.”
Overnight Stardom
After the online star’s intervention, Payne’s astonishing fanbase soared to a remarkable 3.5 million followers. He is now by far the most-followed New Zealand men’s footballer, boasting 3.3 million more fans than Nottingham Forest striker and Kiwi captain Chris Wood. A song has even been released in support of his World Cup campaign.
Payne was quick to share a thank you message to Scarsini and his new followers. He said: “Was wondering why my socials were blowing up and found your post, man. Appreciate the love! Gracias, hermano.”
He added: “I just want to say a massive thank you first to you Valen. It’s been a pretty crazy 48 hours to say the least. I just wanted to also express that I’m very grateful to be representing my country and I appreciate all the love from all around the world.”
World Cup Campaign
New Zealand, who have been drawn in Group G, begin their World Cup campaign against Iran on June 16 (AEST). They then face Egypt six days later, before their final first-round match against Belgium on June 27. Fans worldwide will be watching to see if Payne can help his team secure their first-ever World Cup victory.
