Guardian Media Group Updates US Privacy Policy Addendum
The Guardian Media Group has published an updated US Privacy Policy Addendum, effective July 8, 2026. This addendum supplements the main Guardian Privacy Policy and applies specifically to users in the United States, reflecting changes in data protection laws and business practices.
The addendum details the types of personal information collected, including identifiers like name and email address, internet activity such as browsing history, and geolocation data. It also specifies the sources of this data: directly from users, through automated technologies like cookies, and from third parties.
Purposes for Data Collection and Use
Personal data is used for various business purposes, including providing and personalizing services, analytics, advertising, and fraud prevention. The Guardian states it does not sell personal information but may share it for targeted advertising under the CCPA. Users can opt out of such sharing via the “Your Privacy Choices” link on the website.
The addendum also outlines rights for California residents under the CCPA, including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale or sharing of personal information. Requests can be submitted via a dedicated form or by email.
Third-Party Disclosures and Data Retention
The Guardian discloses personal information to service providers, advertising partners, and law enforcement when required. Data retention periods are based on the purpose of collection and legal obligations. The addendum emphasizes that users have control over their data through privacy settings and contact options.
The update also includes a section on “Sensitive Personal Information,” which is collected only with user consent and used for specified purposes. The Guardian commits to not using sensitive data for inferring characteristics without explicit permission.
International Data Transfers and Contact Information
For users outside the US, data may be transferred to the United States or other countries where the Guardian operates. Standard contractual clauses are used to ensure adequate protection. The addendum provides contact details for the Guardian’s Data Protection Officer and the UK Information Commissioner’s Office for complaints.
This policy addendum is part of the Guardian’s ongoing commitment to transparency and user privacy. Users are encouraged to review the full policy for complete details on their rights and the Guardian’s data practices.
