Tennis fever is sweeping across Australia as the nation prepares for the first serves of the Australian Open main draw on January 18. This year, the excitement extends far beyond the baseline, with the 'tenniscore' aesthetic dominating retail trends more than ever. Data confirms a significant year-on-year surge in sales of tennis-inspired styles, particularly pleated skirts and polo shirts.
From the Stands to the Streets: Fashion Leads the Charge
The trend has evolved into a full lifestyle movement, influencing beauty, accessories, and everyday essentials. Whether you're heading to Rod Laver Arena or watching from home, brands are serving up sporty-chic products designed for both on and off the court.
As the Official Outfitter of the tournament since 2021, Ralph Lauren is once again dressing fans, ball kids, and officials. Their 2025 collection leans into a heritage aesthetic with clean lines and performance fabrics. The iconic Polo Bear returns, featured on a fresh range of shorts, tees, jackets, and polos. A standout is the Australian Open Classic Fit Shirt for $239, a polished piece perfect for a day in the sun that can easily transition to weekend or smart-casual work wear.
Beauty, Footwear & Accessories Get a Sporty Spin
Skincare is also in the game. As the official SPF partner, MECCA has launched a major three-storey beauty activation at Melbourne Park. Their hero product, the MECCA COSMETICA To Save Face SPF50+ Sunscreen ($22), is central to the experience. With hot weather expected, spectators can grab sunscreen and a limited-edition keyring with any three purchases.
For those inspired to play, New Balance has dropped its new 2026 collaboration with the AO. The collection, featuring graphic tees like the Flexibility Graphic T-Shirt ($60), blends fan pride with athletic function and is known to sell out quickly.
Off-court style is covered by Reebok's new unisex Workout Plus sneakers ($200). Made from 100% garment leather, they tap directly into the tenniscore trend with a clean, versatile look promoted locally by tennis personalities Mia Hewitt and India Rafter.
Jewellery, Performance Gear & Fragrance Complete the Look
Jewellery gets a playful nod with Michael Hill's Tennis Ball Pendant in Sterling Silver ($89). This charming piece offers a subtle tribute to the game, perfect for adding to an existing chain or bracelet.
On the performance side, ASICS unveils its latest Solution Speed FF 4 Tennis Shoe ($220). Worn by stars like Alex de Minaur, it features FLYTEFOAM cushioning and SPEEDTRUSS technology for elite play. The brand's 'Move Your Body, Move Your Mind' campaign is fronted by Belinda Bencic and Yuji Tanigaki.
Finally, Lacoste is scenting the season with its new feminine fragrance, Lacoste Original Pour Femme EDP 100ml ($164). With notes of vanilla, rose, and jasmine, it brings a touch of French elegance and sophistication to the sporty trend, already garnering rave reviews from shoppers.
The 2025 Australian Open has firmly cemented tenniscore as a major cultural and retail force in Australia, proving that the influence of the tournament extends well past the final match point.
