Golf is experiencing a remarkable resurgence in Perth, driven largely by social media platforms like TikTok and Instagram that have captured the attention of Generation Z. Once considered a pastime for older generations, the sport is now attracting a younger, more diverse crowd, leading to packed fairways and waiting lists at golf clubs across the city.
The Social Media Effect
Platforms such as TikTok have become the new driving range for aspiring golfers, with viral videos showcasing trick shots, course vlogs, and fashion-forward golf attire. Influencers like Paige Spiranac and local Perth personalities have amassed millions of followers, making golf look cool and accessible. Hashtags like #GolfTok have billions of views, inspiring teenagers and young adults to pick up clubs for the first time.
According to Golf Australia, participation rates among 18- to 34-year-olds have jumped by over 30% in the past two years, with Perth leading the national trend. Social media has demystified the sport, breaking down barriers of cost and exclusivity. Many newcomers are drawn to the social aspect, with groups of friends booking tee times for a fun day out rather than a serious competition.
Clubs Adapt to the Boom
Perth golf clubs are responding to the influx. Courses like The Vines Resort & Country Club and Joondalup Resort have introduced flexible membership options and shorter, more affordable nine-hole rounds. Driving ranges such as Topgolf and Holey Moley Golf have become popular hangouts, blending entertainment with practice. These venues offer a relaxed atmosphere with music, food, and drinks, appealing to a demographic that values experiences over traditional memberships.
John Smith, general manager of a major Perth golf club, said: "We've seen a massive shift. Young people are coming in groups, often with no prior experience. They're learning from YouTube tutorials and then hitting the course. It's fantastic for the sport." Clubs are also investing in technology like simulators and app-based booking systems to cater to tech-savvy players.
Challenges and Opportunities
While the boom is welcome, it presents challenges. Course maintenance costs have risen due to increased traffic, and some clubs struggle to balance demand with maintaining pace of play. However, the surge has also led to investment in junior programs and beginner clinics, ensuring the next generation of golfers has the skills to enjoy the game safely and respectfully.
Environmental concerns are also being addressed, with many Perth clubs adopting sustainable practices like water recycling and native landscaping to reduce their footprint. The influx of young players has brought fresh energy and ideas, pushing the sport to evolve.
Why Gen Z Loves Golf
For Gen Z, golf offers a unique blend of physical activity, mental challenge, and social connection—all in an outdoor setting. Unlike many team sports, golf allows for flexible participation, fitting into busy schedules. The rise of "athleisure" fashion has also made golf attire trendy, with brands like Nike and Adidas producing stylish gear that doubles as everyday wear.
Social media has turned professional golfers into celebrities, with stars like Cameron Smith and Minjee Lee inspiring Australian youth. The recent success of local heroes has further fueled interest, with major tournaments drawing record viewership among young audiences.
The Future of Golf in Perth
Experts predict the trend will continue, with golf becoming a staple of Perth's recreational landscape. The sport's inclusivity—offering opportunities for all ages, genders, and abilities—aligns with Gen Z's values of diversity and well-being. As more young people discover the joys of a well-struck drive or a tricky putt, golf's revival shows no signs of slowing down.
For those yet to try it, the message is clear: grab a club, find a course, and join the movement. Whether you're chasing a low score or just a fun day with friends, golf in Perth has never been more accessible—or more exciting.
