The All England Club and the BBC have agreed a new nine-year broadcast rights deal that will keep Wimbledon on free-to-air television in the United Kingdom until at least 2033. The agreement extends the historic partnership between the All England Lawn Tennis Club and the British public broadcaster, ensuring that one of the world's most prestigious tennis tournaments remains accessible to the widest possible audience.
Key Terms of the Deal
Under the terms of the new contract, the BBC will continue to provide comprehensive coverage of the Wimbledon Championships across its television, radio and digital platforms. The deal covers all matches from the main draw, including the singles, doubles and mixed doubles events, as well as the junior and wheelchair competitions. The agreement also includes highlights packages and extensive online content.
While financial details were not disclosed, industry sources estimate the deal is worth around £50 million per year, a significant increase from the previous agreement. The BBC's current contract, which expires after the 2027 tournament, was reportedly worth approximately £40 million annually.
Historic Partnership Continues
The BBC has broadcast Wimbledon since 1927, and the new deal cements one of the longest-running relationships in sports broadcasting. Sally Rosser, the BBC's director of sport, said: "We are delighted to extend our partnership with the All England Club. Wimbledon is a cornerstone of the British summer sporting calendar, and we are committed to bringing the tournament to as many people as possible across the UK."
The All England Club's chief executive, Sally Bolton, added: "The BBC has been an outstanding partner for nearly a century, and we are thrilled to continue that relationship. This agreement ensures that Wimbledon remains free-to-air, allowing fans across the country to enjoy the tournament."
Impact on Viewers and Tennis
The decision to keep Wimbledon on free-to-air television is seen as a major victory for sports fans in the UK. In an era where many major sporting events have moved to subscription-based streaming services, the retention of Wimbledon on the BBC ensures that the tournament remains accessible to all households, regardless of income.
According to the BBC, the 2025 Wimbledon final attracted an average audience of 8.2 million viewers, with a peak of 11.4 million. The new deal is expected to maintain or even increase these numbers as the BBC continues to invest in its coverage.
Broader Implications for UK Sports Broadcasting
The deal comes at a time when the UK government is reviewing the list of sporting events that must be offered to free-to-air broadcasters under the 'crown jewels' list. Wimbledon is currently not on that list, but the All England Club has voluntarily kept the tournament on free-to-air television. The new agreement reinforces the club's commitment to accessibility.
Tim Davie, the BBC's director-general, said: "This is a fantastic outcome for tennis fans. Wimbledon is part of the fabric of British sport, and we are proud to keep it free for everyone."
Future of Wimbledon Coverage
The BBC plans to enhance its coverage with new technology, including more 4K ultra-high-definition broadcasts and improved interactive features on BBC iPlayer. The broadcaster also intends to expand its digital offerings, with more behind-the-scenes content and player features.
The new deal begins with the 2028 Wimbledon Championships and runs through to the 2036 tournament, with an option for a further extension. The All England Club said it would continue to explore other broadcast partnerships outside the UK, but the BBC remains the exclusive free-to-air partner in the United Kingdom.
