David Squires on World Cup 2026: Adverts and Observations from Group Stage
David Squires on World Cup 2026: Adverts and Observations

David Squires on … a thirst for adverts and other notes from the World Cup so far. Our cartoonist offers up some observations after the tournament’s group games got under way in the US, Mexico and Canada.

Buy a cartoon | David’s favourite works of 2025. And his latest book, Chaos in the Box: get it now.

View image in fullscreen. Illustration: David Squires/The Guardian.

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Key Observations from the Group Stage

As the World Cup group stage unfolds across North America, Squires turns his satirical eye to the commercialism and quirks of the tournament. From relentless advertising to the peculiarities of the host nations, his cartoons capture the essence of the event.

  • Adverts Everywhere: The tournament's sponsorship deals have led to an overwhelming presence of ads, both on and off the pitch.
  • Host Nation Dynamics: The unique cultures of the US, Mexico, and Canada provide rich material for Squires' humor.
  • Fan Experiences: Observations on the diverse fan bases and their antics in the stadiums.

For more of Squires' work, visit his gallery and check out his book Chaos in the Box, available now.

Explore more on these topics: World Cup 2026, David Squires.

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