Australia's passion for advanced skincare is about to reach new heights with a major international beauty launch. Following its remarkable success in the United States, Shark Beauty's innovative Shark CryoGlow Under-Eye Cooling + LED Mask is set to debut in Australia and New Zealand next month, with the official launch confirmed for March 2026.
From US Sensation to Australian Launch
This isn't merely another trending beauty gadget making its way to Australian shores. The Shark CryoGlow has established itself as a genuine category leader, currently holding the position of number one skincare facial device in the competitive US market. Its journey to Australia comes with impressive credentials that extend far beyond social media buzz.
Industry Recognition and Celebrity Endorsement
The device has earned significant international acclaim, securing prestigious awards including TIME's 2025 Best Inventions in the Beauty category, the Cosmopolitan Holy Grail Beauty Awards 2025 for Best LED Face Mask, Harper's Bazaar Skincare Awards 2025 for Best Skincare Tools, and the GQ Tech Awards 2025 for Best LED Face Mask. This industry validation is complemented by a loyal celebrity following, with notable figures such as Alix Earle, Sofia Richie Grainge, and Molly-Mae Hague incorporating the device into their skincare routines.
Innovative Technology Sets It Apart
What truly distinguishes the Shark CryoGlow in the crowded beauty tech market is its unique combination of technologies. While designed to support skin appearance as part of a comprehensive skincare routine, its standout feature is the integration of targeted under-eye cooling technology. This makes it the only LED mask currently available that offers this specific cooling and refreshing sensation around the delicate under-eye area.
Clinical Development and Safety Assurance
The device incorporates four distinct dermatologist-developed treatments within one clinically tested mask, each designed to address different skin goals. Importantly for Australian consumers, the Shark CryoGlow is listed on the Australian Register of Therapeutic Goods (ARTG), confirming it has undergone assessment for safety and meets Australian regulatory compliance standards. This provides beauty technology enthusiasts with confidence in both the product's innovative features and its safety profile.
The New Era of At-Home Skincare
The arrival of the Shark CryoGlow aligns perfectly with the evolving landscape of beauty routines, where high-tech home devices have transitioned from niche products to mainstream luxury essentials. Shark Beauty already enjoys cult status in Australia through its viral hair tools and popular family of devices on platforms like TikTok. With the CryoGlow, the brand expands confidently into the skincare domain, offering Australian consumers access to the same award-winning technology that has dominated international markets.
Securing Early Access
Australian beauty enthusiasts eager to experience this technology can now join the official waitlist ahead of the March launch. While full product specifications will be revealed closer to the sales date, early access registration is available through sharkclean.com.au. Given the device's proven popularity overseas and its anticipated demand, this launch is expected to generate significant attention across social media platforms and retail channels.
Results may vary between individuals. Consumers are advised to consider whether this product suits their specific needs and to follow all provided instructions for use.
