Mix94.5 Breakfast Show Continues to Dominate WA Radio Landscape
The latest GFK radio ratings for 2026 have confirmed that Mix94.5's Perth breakfast show with Pete and Kymba remains Western Australia's most listened-to radio program. The second survey results for 2026, released on Thursday, show the popular duo maintaining their stronghold on local audiences while achieving significant growth.
Record-Breaking Audience Numbers
The Pete and Kymba Show recorded the biggest growth of any program or station in the survey period, adding an impressive 41,000 new listeners from Monday to Friday. This brings their weekly audience to 319,000 people in Perth alone. When combined with regional listeners across Western Australia, the show solidifies its position as the state's most popular radio program.
Mix94.5 as a whole station maintains its position as Perth's second-most listened-to broadcaster with a 12.1 percent market share and 587,000 total listeners. The station trails just behind Nova, which commands 15.5 percent of the market with 679,000 listeners. Nova's breakfast program, Nathan, Nat and Shaun, continues to lead in Perth's metropolitan area specifically.
Station Performance Across Demographics
At 92.9 Triple M, the station has established itself as the preferred choice for male listeners in Perth. The broadcaster continues to dominate among males aged 25 to 54, holding the top position in 15 of the last 16 survey results conducted over the past two years. Triple M ranks as Perth's fourth most-listened-to radio station overall with an 8.2 percent share and 438,000 total listeners.
Industry Reactions and Strategic Insights
Pete and Kymba expressed their gratitude for the continued support, stating: "We love this city, and we love the people in it, so to see more of Perth choosing to spend their mornings with us means everything. This show is built for Perth, and it's a real privilege to be part of people's daily lives."
Mix94.5 and Triple M group content director James Speed highlighted the station's significant audience growth in 2026, noting increased tuning frequency and longer listening durations. "Seeing over 300,000 people tune in to the Pete & Kymba Breakfast Show each week is a strong indication that locals are passionate about supporting local content," Speed commented. He emphasized Mix94.5's enduring legacy as a trusted voice in the community.
Matthew O'Reilly, Southern Cross Austereo's head of content, pointed to the company's focus on live and local programming as driving success across the nation. "Triple M continues to perform strongly, with station and breakfast wins in Adelaide and Brisbane," O'Reilly noted. He also highlighted positive results for the Hit Network, including strong share increases for SAFM Adelaide and Mix94.5 Perth.
National Radio Landscape Developments
The survey results reveal broader trends in Australian radio:
- In Melbourne, The Fox emerged as the city's biggest mover in both share and audience
- Triple M achieved its highest breakfast audience in Melbourne since 2016
- In Sydney, 2Day FM and Triple M continue building momentum with overall growth in share and audience numbers
O'Reilly attributed these nationwide successes to "the hard work, creativity and commitment of our teams, and our consistent approach to our brands and shows."
Contrasting Fortunes in Sydney Market
Meanwhile, attention has focused on KIIS's The Kyle and Jackie O Show following the duo's departure. The Sydney network's breakfast listeners dropped one percentage point to 11.7 percent in the latest survey period. This measurement occurred predominantly after the pair's final show on February 20 and Kyle Sandilands' dismissal on March 4, as former employer ARN seeks to recover millions in lost profits.
The 2026 radio ratings demonstrate Mix94.5's continued dominance in Western Australia while highlighting the competitive and evolving nature of Australia's broadcast landscape. With strong local content and audience engagement strategies, stations like Mix94.5 maintain their relevance in an increasingly fragmented media environment.
