Australian fitness influencer and entrepreneur Tammy Hembrow has announced the end of an era, confirming the permanent closure of her popular activewear label, Saski Collection.
End of an Eight-Year Chapter
The 31-year-old mum-of-three shared the significant business decision in a candid video posted to both her personal and brand Instagram accounts on 19 December 2025. Hembrow revealed that after considerable reflection, she has chosen to shut down the brand she launched back in 2017.
"I have made the decision after a lot of thought to close Saski," Hembrow stated in the online update. The move follows a two-week period of silence from the brand's social media channels, with its website also now inaccessible to customers.
A Business That Shaped a Decade
In her emotional address, Hembrow reflected on the profound impact the business has had on her life and career over nearly a decade. She described it as a major personal and professional journey that provided invaluable lessons.
"This business, this brand, this has been such a big part of my life for so many years now," she said. "It has taught me so much about business, growth, resilience and about myself."
The influencer expressed deep gratitude to everyone who supported the brand, from customers who wore the activewear to those who attended Saski Collection events.
"I am so so grateful for every single person who has ever shopped Saski, worn Saski, come to our events or just supported in any way, that support is not taken for granted," Hembrow emphasised, thanking her followers for being part of the journey.
Making Space for New Growth
Hembrow framed the closure not as an end, but as a necessary step to enable future projects and personal development. She hinted at exciting new career ventures on the horizon.
"Sometimes a chapter needs to close in order to make space for new growth, and I am really excited to see what's next and I hope you guys come on that journey with me as well," she told her audience.
While the Saski Collection chapter concludes, Hembrow's entrepreneurial spirit continues unabated. She remains at the helm of her other successful ventures, including the Tammy Fit wellness app and her supplement line, Selfish Supps.
The closure marks a significant shift for one of Australia's most recognisable fitness influencers, signalling a new direction after eight years building a beloved activewear brand.
