A still from Brooklyn Peltz Beckham’s DoorDash ad shows him smirking at the camera, holding World Cup tickets. The ad, released on Monday, comes just months after Brooklyn publicly attacked his family’s obsession with self-promotion. It’s a striking move for someone who claimed he wanted privacy after stepping away from the Beckham family brand.
Brooklyn’s Privacy Tour
Brooklyn Beckham appears to be on a “privacy tour,” much like Prince Harry and Meghan Markle after they stepped back from royal duties. He declared he wanted privacy after distancing himself from the Beckham family, but now he’s front and center in a DoorDash ad. The ad teases a “complicated” story, with the tagline: “It’s complicated. More soon.”
Family Drama Unfolds
The timing is notable, as just last Friday, a photographer captured Brooklyn’s 14-year-old sister Harper trying to hand-deliver a letter to him at his LA home. Brooklyn was in New York at the time. His representatives claimed the moment was staged by the Beckham camp, while the Beckham family denied it, saying Harper just misses her brother.
This family feud has been playing out publicly. In January, Brooklyn posted a lengthy statement accusing his family of valuing “public promotion and endorsements above all else.” He said, “Brand Beckham comes first. Family ‘love’ is decided by how much you post on social media.”
The Beckham Brand Machine
The Beckhams were recently in LA for David Beckham’s Hollywood Walk of Fame star ceremony, which all children except Brooklyn attended. The family has a relentless schedule of public events, from fashion shows to birthday parties. Some critics wonder if every event requires the full family presence, or if it’s all about maintaining the brand.
Harper’s Skincare Line at 14
Adding to the controversy, the Beckhams trademarked Harper’s name for a beauty enterprise. Victoria Beckham has hinted that Harper will launch a skincare brand at just 14 years old. This raises questions about the family’s priorities, given their estimated net worth of £1.2 billion.
Conclusion
As Marina Hyde writes, “It’s not complicated. Family is family, and there are better ways to live than selling it – or selling it out – all the time.” The DoorDash ad is just the latest chapter in the Beckham family saga, where brand and family are increasingly at odds.
