Tourism Australia Unveils 'Green Is Our Gold' Initiative to Boost Sustainable Tourism
Tourism Australia has officially launched a groundbreaking new initiative titled 'Green Is Our Gold', aimed at encouraging the entire tourism industry nationwide to actively protect environments, cultures, and local communities. This program invites all Australian tourism operators to commit to the Green and Gold Promise, a formal pledge supporting a shared vision for sustainable tourism practices.
Driving Force Behind the Initiative
The launch coincides with compelling data revealing that 77 per cent of global travellers prioritise sustainability when planning their trips. A spokesperson for Tourism Australia emphasised the timeliness of this move, stating, 'There is no better time to lead the way. The Green and Gold Promise represents a formal commitment to this shared vision for sustainable tourism.' By making this promise, operators gain access to a comprehensive toolkit designed to help them educate guests about five core principles that guide responsible visitor behaviour and foster more sustainable tourism experiences.
The Green and Gold Promise Explained
The spokesperson elaborated on the promise, highlighting its deep connection to Australian values. 'Whether we're protecting the precious ecosystems of our backyard, teaching visitors how to tread lightly, or passing on the knowledge of the world's oldest living cultures, caring for our country is ingrained in what we do every day,' they said. 'That includes caring for our visitors too, to ensure everyone has the opportunity to experience Australia safely and sustainably.'
Five Principles for Respectful Travel
To assist travellers in becoming more respectful and environmentally conscious, Tourism Australia has developed five key Green and Gold Principles:
- Celebrate Community: 'The best part of an Australian visit is the people you meet. Shop local, engage with the communities you visit, and you'll leave with new mates aplenty.'
- Embrace Culture: 'Australia's cultural diversity stretches from ancient songlines to city laneways. Immerse yourself in it all. Honour our First Nations cultures, embrace our diversity, and you'll leave with new knowledge and new friends.'
- Preserve Place: 'In Australia you'll find some of the most unspoilt landscapes on Earth. Help keep them that way by minimising your impact wherever you go.'
- Respect Wildlife: 'Australia has some of the most unique animals on the planet. Take as many photos of them as you like but remember to give them their space and respect their homes.'
- Take Care: 'We look out for one another in Australia, but it's important to take care of yourself, too. Listen to the land, respect it, and always put safety first.'
This initiative underscores Tourism Australia's commitment to fostering a tourism sector that not only showcases Australia's natural and cultural wonders but also ensures their preservation for future generations. By adopting these principles, operators and travellers alike can contribute to a more sustainable and respectful tourism ecosystem across the country.
