A popular South Australian tourist park has ignited a fierce online debate after announcing it will no longer welcome children, rebranding itself as an adults-only 'peaceful sanctuary'.
A Decision for Peace and Quiet
The owners of the Murray Bridge Tourist Park, Kylie and Wayne Scholz, revealed the significant policy shift in a Facebook post. The couple, who purchased the business in 2013, stated that many of their guests were specifically seeking a quieter, more restful holiday experience.
"We're excited to share some news that Murray Bridge Tourist Park is officially an adults only park (18+)," they wrote. "Many parks have created their brand by catering specifically to families. We have always been different — a peaceful sanctuary our guests come to for quiet, privacy and downtime."
They argued that by becoming adults-only, they can protect the calm atmosphere and offer a consistently restful stay that their core clientele values. The shift is aimed at appealing to professionals, travellers, and couples looking for a relaxed escape, with promises of beautifully maintained grounds and private spaces.
Social Media Reacts with Passion
The announcement prompted hundreds of comments, sharply dividing public opinion. One supporter applauded the move, writing, "Plenty of places for families to stay. I'm sick of yelling, screaming kids and ... parents who do nothing to control them."
Others expressed disappointment and criticism. "So sad that children are not wanted on site," one commenter said. Another added, "Holidays must mean something completely different these days … where people prefer dogs to children. At least children know how to use toilets."
Interestingly, the park received backing from the Prime Pet Friendly Tourist Park at Lakes Entrance in Victoria. Its operator congratulated the Scholzes, predicting the move would pay off despite initial pushback. "Once you are established it will surprise you how many younger childless or same‑sex couples will appreciate the opportunity to holiday without kids," they wrote, humorously noting savings on amenities and an end to noisy pool games.
Tapping into a Growing Tourism Trend
This decision comes after a challenging period for the region's tourism sector, which was hard-hit by widespread flooding along the River Murray at the end of 2022. The move also strategically taps into a clear market trend, with travel companies reporting surging demand for child‑free accommodation options.
Travel experts highlight the core appeal: guaranteed peace and quiet. Companies like Travelfinders.com promote the "stillness, serenity and tranquillity" of a child-free environment. For couples, the major drawcard is uninterrupted romance and the space to focus on each other, away from the typical buzz of family-friendly facilities.
Murray Bridge Tourist Park is one of four parks in the area; the other three, including the Murray Bridge Showgrounds, will continue to welcome families. By pivoting to an adults-only model, the Scholzes are betting that a quieter, child-free environment will secure their niche and ensure guests return — proving that in the competitive world of tourism, sometimes less (noise) is more.
