Kiama Council has unveiled a new visitor strategy that shifts focus from quantity to quality tourism, aiming to attract visitors who respect the local environment and contribute positively to the economy. The strategy, developed after extensive community consultation, prioritises sustainable growth and aims to enhance the visitor experience while protecting the region's natural and cultural assets.
Key Objectives of the Strategy
The strategy outlines several key objectives, including promoting off-peak travel, encouraging longer stays, and attracting visitors interested in cultural and eco-tourism experiences. Council officials believe this approach will reduce pressure on infrastructure during peak periods and spread economic benefits more evenly throughout the year.
Community and Stakeholder Input
Community feedback played a crucial role in shaping the strategy. Residents expressed concerns about overcrowding, traffic congestion, and the impact of mass tourism on local amenities. The new plan addresses these issues by focusing on sustainable practices and responsible visitor behaviour.
Economic and Environmental Benefits
By targeting quality tourists, the council expects to see increased spending per visitor while minimising environmental degradation. Local businesses are encouraged to adopt sustainable practices and offer unique experiences that align with the strategy's goals. The council will also invest in improved signage, walking trails, and public facilities to enhance the overall visitor experience.
Implementation and Monitoring
The strategy will be implemented over the next five years, with regular monitoring and adjustments based on performance indicators. Key performance metrics include visitor satisfaction, length of stay, and expenditure per visitor. The council will also track environmental indicators such as waste generation and carbon emissions from tourism activities.
Council Mayor Mark Honey said the strategy represents a significant shift in how the region approaches tourism. 'We are moving away from a 'more is better' mentality and focusing on attracting visitors who truly appreciate what Kiama has to offer,' he said. 'This will ensure our community remains a great place to live and visit for generations to come.'
The strategy has been welcomed by local tourism operators, who see it as an opportunity to showcase the region's unique offerings without compromising its character. Some have already begun developing new packages and experiences tailored to the quality tourism market.
